BMW Expands Electrified Product Portfolio, Introduces New Models and Upgraded Operating System

What’s Happening

In a move to further cement its commitment to electrification, BMW has announced plans to introduce a range of new models in the summer of 2023, notably expanding the successful i4 lineup with the high-performance, all-wheel drive i4 xDrive40. Simultaneously, the seventh generation 7 Series will launch two new electrified variants and an all-wheel drive option for the 6-cylinder 740i. To keep pace with technological advancements, the new BMW Operating System 8.5 will be rolled out across select models from July.

Why It Matters

The automaker’s continuous expansion of its electrified portfolio signifies a significant stride towards a more sustainable future in transportation. The introduction of the i4 xDrive40, along with the addition of electrified variants to the revered 7 Series, signals BMW’s unwavering commitment to electric mobility. The introduction of the enhanced Operating System 8.5 further underscores the brand’s dedication to providing customers with superior driving and user experience.

Key Points

The 2024 i4 xDrive40, the latest addition to the successful i4 line, delivers an impressive 396 horsepower, accelerating from 0-60 in 4.9 seconds. Its lithium-ion battery offers a net usable energy content of 80.7 kWh, with an estimated range of up to 307 miles.

The electrified 7 Series will see the introduction of the 750e xDrive plug-in hybrid and the single-motor, rear-wheel drive i7 eDrive50. The 750e xDrive delivers a total of 483 horsepower, while the i7 eDrive50 packs 449 horsepower. In addition, the 740i model will now offer the xDrive intelligent all-wheel drive option.

BMW’s Operating System 8.5 brings an updated home screen and a zero-layer principle for easier access to all essential functions and information. With QuickSelect functionality, users can effortlessly select entertainment programs, contact lists, vehicle settings, and more with a simple touch.

Bottom Line

The addition of new models to BMW’s electric vehicle portfolio and the introduction of the upgraded Operating System 8.5 signify the automaker’s steadfast dedication to innovation, sustainability, and user satisfaction. Customers eagerly anticipating these advancements can expect US deliveries to start in the third quarter of 2023. These developments are poised to push BMW further along in the electrified automotive market, strengthening its position as a frontrunner in this increasingly important sector.


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