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Simpson & Partners, a British manufacturer of premium electric vehicle (EV) chargers, has raised concerns about striking similarities between its award-winning designs and the recently launched Quartz charger by Andersen EV. The issue has sparked confusion among customers and industry professionals, prompting Simpson & Partners to explore potential intellectual property (IP) violations under UK law.
Key Highlights:
- Design Overlap: Simpson & Partners notes significant visual and material similarities, including proportion, form, angles, and surface detailing, between its chargers and Andersen EV’s Quartz.
- Customer Confusion: Many customers mistakenly believe Simpson & Partners licensed its designs to Andersen EV, which the company confirms is not true.
- IP Concerns: Simpson & Partners is reviewing its design rights and IP protections to address the similarities.
- Brand Legacy: Since 2020, Simpson & Partners has built a reputation for architecturally inspired, sustainable chargers that blend with diverse British homes.
Founded in the Cotswolds by husband-and-wife team David and Mandy Simpson, the company has earned acclaim for its chargers’ blend of British craftsmanship and cutting-edge technology. Launched publicly in 2022, their designs are favored by architects for their aesthetic integration into both historic and modern properties. Features like interchangeable faceplates, flush mounting, and sustainable materials have become hallmarks of their brand.
> Related: Andersen Quartz Makes Premium Charging Accessible
The controversy stems from feedback highlighting how Andersen EV’s Quartz mirrors these elements, creating a “striking resemblance.” David Simpson, COO, emphasized the company’s commitment to fair competition but expressed concern over the overlap, stating, “Our designs reflect years of development, not just in function but in a unique, architecturally inspired aesthetic.”
While no claims are made about Andersen EV’s intentions, Simpson & Partners is calling for transparency in design ethics. The company remains focused on innovation and sustainability, urging consumers to support originality in the EV industry.
For more details, visit Simpson-partners.com.
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