What’s Happening: Ford has announced plans to increase production at manufacturing plants across North America for vehicles such as Mustang Mach-E, F-150 Lightning, Bronco Sport, and Maverick. The company is also set to launch all-new versions of four significant vehicles in 2023, including Super Duty, Ranger, Mustang, and Escape.
Why It Matters: With strong sales and demand for its vehicles, Ford is increasing production to meet the needs of its customers and grow its business. The company’s electric vehicle sales are up 68 percent, and it currently holds the title of America’s No. 1 selling overall brand as well as the top truck manufacturer and SUV brand.
Key Points:
- Mustang Mach-E: Ford is doubling its hourly production and increasing its annual manufacturing run rate to 210,000 units by the end of 2023.
- Bronco Sport and Maverick: Ford is increasing production by over 80,000 units to meet demand in North and South America.
- F-150 Lightning: Ford plans to triple production this year and targets an annual production run rate of 150,000 by the end of 2023.
- Transit and E-Transit: Ford is adding an additional crew to the Kansas City Assembly Plant to manufacture Transit and E-Transit vans and is targeting an annual production increase of 38,000 units.
- F-150 and F-150 PowerBoost: Ford is exploring ways to increase production at the Dearborn Truck Plant to meet continued strong demand.
Bottom Line: Ford’s decision to increase production across its North American manufacturing plants demonstrates the company’s commitment to meeting customer demand while strengthening its position as a leading automaker in the market.
