The Insurance Institute for Highway Safety (IIHS) has awarded the 2024 Genesis G80 and its electric counterpart, the Electrified G80, with the prestigious TOP SAFETY PICK+ designation, underlining their superior safety credentials. This accolade follows earlier recognitions by IIHS, where Genesis models GV60, GV70, Electrified GV70, and GV80 also secured TOP SAFETY PICK+ designations.
Why It Matters
In the competitive automotive industry, safety ratings significantly influence consumer purchasing decisions, playing a pivotal role in establishing a brand’s reliability and commitment to customer well-being. Genesis has consistently demonstrated adherence to these standards, embedding advanced safety technologies across their vehicle lineup. The recognition from a reputable entity like IIHS further strengthens the Genesis brand’s image, ensuring that both existing and potential customers are reassured of their investment in the automaker’s models.
Key Points
- Achievements: The 2024 Genesis G80 and Electrified G80 now proudly hold the IIHS TOP SAFETY PICK+ designation.
- Rigorous Testing: Vehicles must undergo and excel in a series of stringent tests to qualify for the IIHS TOP SAFETY PICK+ rating, including good ratings in various overlap front tests and acceptable or good headlights standard across all trims.
- Proactive Safety: Both Genesis models are equipped with advanced safety and driver assistance technologies, such as Forward Collision-Avoidance Assist and Blind-Spot Collision-Avoidance Assist.
- Inclusion of Passive and Active Safety Technologies: Genesis models feature a comprehensive suite of active and passive safety technologies, including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keeping Assist, and Blind-Spot Collision Warning.
Bottom Line
Genesis is bolstering its reputation in the automotive industry by ensuring its vehicles are not only luxurious and technologically advanced but also champions of safety. The recent recognitions from IIHS for the G80 models align seamlessly with the brand’s ethos, reinforcing its commitment to delivering optimal safety without compromising on innovation or aesthetic appeal. Claudia Marquez, the Chief Operating Officer of Genesis Motor North America, and Brian Latouf, Genesis Global Chief Safety Officer, have both expressed pride and satisfaction in these achievements, reflecting Genesis’s unwavering dedication to maintaining exemplary safety standards. As Genesis models continue to be distinguished by their safety accolades, the automaker is poised to set benchmarks for competitors and ensure customer confidence in its product lineup.
