What’s Happening: Honda has announced its plan to exhibit prototype models of the second set of its “e:N Series” electric vehicles (EVs) at the 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023). The event will take place in Shanghai, China, with press days on April 18-19, trade days on April 20-21, and public days from April 22-27.
Why It Matters: The unveiling of Honda’s e:N Series prototypes signifies the company’s commitment to electrification and advancing its EV offerings. As the automotive industry shifts toward cleaner, more sustainable energy sources, the introduction of these new models is expected to strengthen Honda’s position in the global EV market, particularly in China.
Key Points:
- Honda will showcase a range of electrified mobility products at its electrified vehicle booth, including the world premiere of e:N Series EV prototypes, hybrid-electric and plug-in hybrid-electric models, and three electric bicycle (EB) models announced in January.
- The company’s intelligent technology booth will allow visitors to “experience” the recently announced Honda CONNECT 4.0, a new-generation connected technology, and the Honda SENSING 360 omnidirectional advanced driver-assistance system (ADAS).
- Honda’s motorcycle booth will feature a wide variety of “FUN” models, including the Chinese premiere of all-new global models to be introduced to the Honda DreamWing sales channel for large-size Honda motorcycles in China, as well as a number of customized models.
Bottom Line: Honda’s unveiling of the second set of e:N Series EV prototypes at Auto Shanghai 2023 demonstrates the company’s ongoing dedication to electrification and innovation in the automotive industry. By showcasing its latest advancements in electric vehicles, hybrid models, and connected technologies, Honda aims to strengthen its position in the growing EV market, particularly in China, and meet the increasing global demand for more sustainable transportation solutions.
