Polestar releases “Precept: from concept to car ” documentary series

Bare-all documentary series goes behind the scenes in the development process of Polestar Precept

Polestar Precept, the concept car that Polestar revealed in 2020, is under full-scale development and on its journey to reality in the coming years. Created to showcase Polestar’s ambitions in terms of design, sustainability, and technology, Polestar confirmed in late 2020 that Precept will enter production as a future vehicle in the brand’s portfolio of electric performance cars.

As part of Polestar’s pledge of being more transparent, “Precept: from concept to car” is a new YouTube documentary series that reveals the many elements involved in the Precept project. From the initial design and model building process to the real-world development of what will become the production vehicle, the series will start on July 7, 2021 and is planned to continue through the entire development phase. The introductory episode will lead into more deep dive videos that will follow progress over the coming years.

“We wanted to open up and show what goes on behind the scenes in this fascinating process,” says Maximilian Missoni, Head of Design at Polestar. “The documentary series will show how we work, the challenges we face and how we overcome them, first in producing the amazing show cars we built in 2020, and of the real production vehicle starting to take shape.”


On its journey towards a fully climate-neutral car by 2030, Polestar is working towards specific sustainability ambitions as Precept comes to life. Key elements can be found in its interior specifically, where next-generation, experimental materials that consist largely of recycled and natural materials are being developed for full-scale production.

These include seat covers that are 3D-knitted from a single strand of yarn made of recycled PET bottles, floor carpets made from reclaimed fishing nets, recycled cork vinyl for supporting seat panels and arm rests, and a natural flax-based composite used for interior panels that are typically made from virgin plastics.

About Polestar

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in thirteen global markets across Europe, North America and China. In 2021, Polestar is expanding into five new markets in the Asia Pacific region.

In the US, the local Polestar office is located in the New York metro area, in Mahwah, New Jersey. Polestar Spaces have been opened in Los Angeles, the San Francisco Bay Area, New York City, and Denver, Colorado, with more to follow in Atlanta, Boston, Central and Southern New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix, Orange County, Calif., Seattle, South Florida and Washington D.C.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an MPGe of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes two variants featuring a 78 kWh battery paired with dual- and single motor powertrains. The Polestar 2 long range dual-motor has an output of 408 hp and 487 lb-ft of torque.

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design. In April 2021, Polestar announced a goal of creating a truly climate-neutral car by 2030 without carbon offsetting through tree-planting.


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