The futuristic light show, which was designed by experts in kinetic art to highlight the car’s design credentials and state-of-the-art technology, saw the Taycan 4S take center stage at the Porsche Taycan Arena in Garosu-gil in Seoul, in front of journalists and VIPs.
In the weeks running up to the launch, a Horse Hologram Project has been running, with members of the public treated to holograms of horses running through the streets in a play on the origin of the name, Taycan – which can be roughly translated to mean “soul of a spirited young horse”.
At the Porsche Taycan Arena, which was designed with a “universe” theme, special performances are taking place until 30 November, with a warp tunnel and sound zones among the highlights. The digital displays aim to emphasise the main features of the Taycan – from its breath-taking performance to its sustainable credentials.
Holger Gerrmann, CEO of Porsche Korea, said: “We are very pleased to introduce the Taycan, the brand’s first pure electric sports car that sets the standard for future sports cars and that marks the opening of a new era for Porsche in the Korean market.
“We plan to further strengthen Porsche’s electric sports car portfolio by sequentially introducing the Taycan Turbo S and the Taycan Turbo in 2021, starting with the official launch of the Taycan 4S into the new Porsche electromobility era.”
Shaping the future of the sportscar – this is the theme of Strategy 2025. At the heart of the strategy is our future product portfolio. The sportscar of the future will blend the history and values of the Porsche brand with innovative technologies, while at the same time ensuring sustainability. In achieving this, topics such as electromobility, digitalization and connectivity will play an important role. Embracing these topics will allow us to shape the exclusive and sporty mobility of tomorrow. Nevertheless, with all the innovations and modifications in front of us, one thing remains constant: Anything that carries the Porsche crest will also feature the excellent quality that is synonymous with Porsche.