For this edition of the Argus 2021 Trophies, the award ceremony took place remotely on a digital TV programme, hosted by journalist Margot Lafitte, on 28 January 2021. The prize list was dominated by electric vehicles, and the PEUGEOT e-2008 made a major contribution to this by winning the Argus Trophy in the electric SUV category.
PEUGEOT has been successful many times in the Argus Trophies in previous years. The PEUGEOT 208 won the prize for the ‘Argus 2020 Car’. As well as the PEUGEOT 508 which won the ‘Argus 2019 Car’ prize. The brand also won awards in many other categories.
In the era of the energy transition, the PEUGEOT e-2008’s triumph with the prize for the 2021 electric SUV is a new accolade for the PEUGEOT brand.
The PEUGEOT 2008 emerges at the heart of the compact SUV segment by contributing to what makes the PEUGEOT range so successful today: assertion through design and differentiation through innovation and technology.
This first PEUGEOT electric SUV paves the way to a new world of sensations. 100% electric, the driver will enjoy a high level of panache in a vehicle that is completely silent and devoid of any vibration.
As an essential marker of the PEUGEOT brand, particular emphasis has been placed on the dynamic behaviour of the new e-2008 SUV PEUGEOT, providing a road feel and driving pleasure comparable to petrol and diesel versions.
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In France, more than 66,000 PEUGEOT 2008 were sold in 2020 and nearly 10% of these were electric versions.
“Having just taken over as Managing Director of the PEUGEOT brand, I am very proud and honoured to receive this Argus Trophy for the PEUGEOT e-2008. Being awarded this trophy is clear evidence of the power of seduction of this model and rewards its remarkable performance. It is also perfectly aligned with our energy transition since 100% of our range will be electrified in 2025” – Linda JACKSON – General Manager of the PEUGEOT brand.
This prize is awarded by a jury of 18 expert journalists in the Rating and Argus specialists. The ranking is established according to the following criteria: new purchase price, residual value, consumption and services in use (quality, comfort, driving pleasure and design).
The PEUGEOT e-2008 took first place on the podium ahead of the Audi e-tron Sportback, the Mazda MX-30 and the Volvo XC40 P8.