What’s Happening
VinFast, the electric vehicle manufacturer, has put its first eSUV in North America, the VF 8 City Edition, at the heart of a one-day summit-to-beach challenge called the “California Double.” This campaign takes advantage of the state’s unique geographical feature where mountains and beaches are just a few hours apart, demonstrating the eSUV’s 207-mile range. Professional surfer Anastasia Ashley and content creator Casey Knox are the faces of the campaign, documenting their journey from the snowy peaks to sunny coasts in the new electric crossover.
Why It Matters
The California Double campaign aims to highlight VinFast’s new VF 8 City Edition as a vehicle perfectly suited for diverse adventures, enhancing its campaign platform, “Boundless Together.” The campaign includes teaser videos, a 30-second spot, and a series of 15-second videos. The focus is on the luxurious and comfortable interior of the VF 8 City Edition, featuring a standard panoramic moonroof, ambient lighting, and vegan leather seats. The campaign also spotlights innovative elements such as VinFast’s Smart Service suite, providing advanced trip planning capabilities and a voice-activated infotainment system.
Key Points
The VF 8 City Edition’s extensive range is demonstrated as more than sufficient for the California Double challenge in a single day. This aligns with California’s leadership in promoting an electrified future, as the state hosts nearly 29% of all EV charging stations in the U.S., ensuring flexibility and vast options for EV users.
VinFast’s advanced features, such as what3words-integrated navigation, provide a precise way of communicating location where traditional geolocation systems fall short, such as in remote or undeveloped areas. The voice-activated infotainment system allows users to enjoy playlists seamlessly through audio apps.
Bottom Line
The VF 8 City Edition, currently available for lease at $399 per month, is a precursor to a longer-range VF 8 model that will be available across the U.S. later this year. The full “California Double” video can be viewed on the VinFast YouTube channel, and VinFast can be followed on Instagram, Facebook, or Twitter for more updates.
Both Ashley and Knox have shared their enthusiasm for the VF 8 City Edition, praising its versatility, advanced features, and environmental focus. Ashley hailed the vehicle for its spaciousness and sustainable mission, while Knox was impressed with its luxuriousness and suitability for an environmentally-conscious lifestyle. The two talents hope the campaign will inspire others to embark on their own California Double adventure.
