What’s Happening: Zeelo, the UK’s largest independent provider of carbon-neutral smart bus transport, has announced that its client ASOS, a global online fashion destination, will be one of six companies to trial converting employee commutes to electric bus trips. The trial is part of Zeelo’s test and learn 100% electric commuter service, which aims to encourage clients to switch to electric vehicles.
Why It Matters: The trial is a significant step towards a low-emission future of transport. By supporting Zeelo’s mission to demonstrate the simplicity of making the switch to electric bus transport, ASOS is helping to pave the way for a more sustainable future. Additionally, the program enables Zeelo’s bus operator partners to evaluate the ease of driving and charging electric vehicles for regular passenger transport.
Key Points:
- ASOS is one of six companies participating in Zeelo’s trial of converting employee commutes to electric bus trips for 30 days.
- Zeelo’s smart commuter bus service was contracted by ASOS in 2022 to support talent attraction and retention for employees at its flagship customer care centre.
- The program aims to encourage clients to switch to electric vehicles and enables Zeelo’s bus operator partners to evaluate the ease of driving and charging electric vehicles for regular passenger transport.
- The company is backed by Venture Capital funds in the UK and US, with $30m raised to date and is reporting 68% year-on-year growth globally.
Bottom Line: ASOS’s participation in Zeelo’s trial is a positive step towards a more sustainable future of transport. By testing a new electric bus on its existing staff commute program, ASOS is supporting Zeelo’s mission to pave the way for a low-emission future of transport.
