Sponsorship to support 30 events in 22 U.S. states for drivers to learn about electric vehicles and public charging during the annual Plug In America celebration

Reston, VA – Electrify America today announced that “Normal Now,”  its brand-neutral zero-emission vehicle (ZEV) education and awareness campaign, is sponsoring select Ride and Drive events nationwide during National Drive Electric Week (September 23 – October 2, 2022) for the fourth consecutive year. Through its funding for programs dedicated to EV awareness and education, the “Normal Now” campaign is supporting 30 total events across the country.

The 11th annual National Drive Electric Week is a nationwide celebration to raise awareness of the many benefits of all-electric and plug-in hybrid transportation. During Ride and Drive events, which are available both in-person and online this year, attendees will be able to experience an electric vehicle (EV), speak with local EV drivers and learn about the perks of switching to electric.

“Electric transportation isn’t just the future – it is here now,” said Misti Murphey, director of brand strategy and integrated marketing, Electrify America. “Electrify America is proud to again work with National Drive Electric Week to help people get informed and excited about transitioning to electric transportation lifestyle.”

The 30 events sponsored by Electrify America’s brand-neutral “Normal Now” campaign are comprised of 6 events in California and 24 events across the U.S. in states including Colorado, Connecticut, Florida, Hawaii, Indiana, Louisiana, Maine, Minnesota, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Utah, Wisconsin. 

“Interest in electric vehicles is steadily increasing year over year, and the best way to learn about them is to experience the EV life for yourself,” said Joel Levin, executive director of Plug In America, a National Drive Electric Week organizer. “Our National Drive Electric Week events are an important way to further normalize EVs, and we’re grateful to Electrify America for their now four years of support for our mission.”

As part of its investment in ZEV education and awareness, Electrify America – the largest open DC fast charging network in the U.S. – launched the “Normal Now” campaign in 2019 to help introduce EVs to consumers who may not be aware of or have never contemplated making the switch to electric.