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Ford’s new initiative, the Ford Power Promise, seeks to simplify electric vehicle (EV) ownership by providing essential services to enhance convenience, peace of mind, and expert support. The program addresses key concerns of EV owners, such as home charging installation, on-the-road charging accessibility, battery confidence, and ongoing support. Through this initiative, Ford aims to make the transition to EVs more appealing by offering practical solutions for current and future owners.
Key Highlights:
- Home Charging Simplified: Ford offers a complimentary home charger and expert installation with every retail purchase or lease of select EV models, including the Mustang Mach-E and F-150 Lightning.
- On-the-Road Charging: The BlueOval Charge Network simplifies road trips by integrating charging stations across networks, including Tesla Superchargers, directly into Ford’s navigation system.
- Battery Confidence: Ford provides an eight-year/100,000-mile warranty on all EV batteries to ensure long-term reliability.
- 24/7 Support: Ford offers round-the-clock assistance, including roadside support and real-time advisor access for EV-related questions.
Ford recognizes that EV owners, much like past generations of car owners, seek ease of use and trust in their vehicles. By focusing on convenience, from home charging installation to on-the-go support, the Ford Power Promise ensures that EV ownership is as seamless as possible.
The Ford Power Promise also emphasizes home charging, where nearly 90% of potential EV buyers cite it as a significant factor in their decision-making process. Despite the clear benefits, many customers remain unsure about how to navigate home charging, from purchasing the necessary equipment to understanding installation costs. By including a complimentary home charger and expert installation with its retail EV models, Ford is removing barriers to adoption, aiming to make the process more accessible and hassle-free.
In addition to at-home convenience, Ford’s BlueOval Charge Network ensures drivers have access to thousands of chargers across different providers, including Tesla Superchargers, offering a seamless charging experience while traveling. The network, integrated into the vehicle’s navigation system, allows users to locate chargers and automatically adds them to their routes.
To further ease concerns around battery longevity, Ford provides a comprehensive battery warranty—an eight-year or 100,000-mile coverage on high-voltage batteries. This gives EV owners additional confidence in the durability and reliability of their vehicles.
Finally, Ford is committed to providing ongoing support through 24/7 customer assistance. Whether it’s troubleshooting an issue or providing roadside help, Ford ensures that EV drivers are never left stranded. With this modernized take on customer service, Ford aims to replicate the sense of care and attention once offered by full-service gas stations, all while making the transition to electric as smooth as possible.
Through the Ford Power Promise, the company reaffirms its dedication to making electric vehicle ownership practical, efficient, and enjoyable for all.
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