DETROIT – General Motors and Netflix are partnering to bring more electric vehicles (EVs) to the screen. The companies will work together to increase the presence of EVs in Netflix-produced shows and films, where relevant, and to promote the wider use of EVs.
General Motors recently launched the “Everybody In” campaign, which is aimed at demonstrating the company’s commitment to an all-electric future. The company is working to create EVs that are designed from the ground up, using its Ultium Platform, to make EVs accessible to everyone.
“Entertainment has a huge impact on culture,” said GM Global Chief Marketing Officer Deborah Wahl. “We want to make EVs famous on the screen to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV.” Netflix will support and educate creators to help them understand how EVs can complement and enhance their stories.
Over the next year, GM EVs will be featured in select Netflix shows and films, including “Love is Blind,” “Queer Eye,” and “Unstable.” These shows will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup, and Cadillac LYRIQ, respectively.
Netflix Chief Marketing Officer Marian Lee said, “We create shows and films that can influence culture and spark meaningful conversations. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”
In addition to the increased presence of EVs on the screen, Netflix is also taking action to become more sustainable in its own productions by optimizing energy use and decarbonizing its operations. The partnership between General Motors and Netflix will be launched with a commercial that will air during the big game on February 12. The creative will showcase how EVs will appear on the screen and highlight the range of EVs that GM plans to offer.