What’s Happening: LiveWire, an electric motorcycle company, has announced its entry into the European market with the launch of LiveWire ONE. The company is introducing its electric motorcycle to four European markets including Germany, France, the Netherlands, and the United Kingdom.
Why It Matters: The launch of LiveWire ONE marks an exciting step for the company’s geographic expansion strategy and the electrification of motorcycling around the world. LiveWire ONE offers a new experience of speed and sound, delivering over 140 miles of range in the city and over 90 miles of mixed highway and city range. The launch of LiveWire ONE will also provide consumers with a digital-first model, enabling them to interact directly with the brand, choose color, accessories, delivery timing, and their preferred retailer.
Key Points:
- LiveWire is introducing LiveWire ONE to four European markets; Germany, France, the Netherlands, and the United Kingdom.
- Reservations of €100 will secure priority delivery beginning later in April. The motorcycle will be available in three colors; Nimbus Gray, Nightfall Blue, and Liquid Black.
- LiveWire Europe will manage reservations and offer a digital-first model where consumers can interact directly with the brand and choose their preferred retailer.
- It comes equipped with a full suite of advanced rider safety aids for traction control and ABS using a 6-axis IMU to adapt to a variety of skill levels and riding.
- The motorcycle provides two charging methods as standard equipment, offering overnight charging using Level 1 and rapid charging via DC Fast Charge with times as short as 30 minutes in a 20% to 80% charging scenario.
- It will be available at over thirty retailers across Europe, each equipped with specialist EV capabilities to support the LiveWire customer.
- LiveWire plans to invest in the capabilities needed to lead the transformation of motorcycling.
Bottom Line: LiveWire’s entry into the European market with the launch of LiveWire ONE represents an exciting step for the company and the electrification of motorcycling around the world. The launch of the electric motorcycle will provide consumers with a digital-first model, allowing them to interact directly with the brand and choose their preferred retailer. With advanced rider safety aids and two charging methods as standard equipment, the motorcycle is set to offer a new experience of speed and sound to motorcycle enthusiasts.
