Boston Grand Opening to take place on Saturday, April 16 at 11 a.m. EDT. Manhasset location set to open this Spring

NEWARK, Calif. – Lucid Group, setting new standards with the longest range, fastest charging electric car on the market, today announced the official opening of its newest Studio location in the Seaport District in Boston, MA. Following the Boston location, another location will open at the Gate at Manhasset on Long Island, NY. These Studio openings will mark 26 Studio and service center locations open in North America. The Lucid Studio Seaport will open to the public on Saturday, April 16 with the Lucid Studio Manhasset opening later this spring.

“Our Studios in Boston and Manhasset will increase our physical footprint in a market where we see growing demand for electric vehicles – the Northeast,” said Zak Edson, Vice President, Sales and Service of Lucid. “These new locations position Lucid next to like-minded, luxury brands and expose us to potential customers who might be discovering the brand for the first time.”

Studio Experience

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, it’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

Virtual Experience

Mirroring the luxury one-to-one Studio experience online, customers can also take advantage of “Lucid Studio Live,” a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a representative guides them through key features and configuration options.

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