Mullen Automotive Innovates Electric Vehicle Experience with AI-Powered PERSONA Technology Launch

AI-powered PERSONA technology set to revolutionize electric vehicle experience across all Mullen Automotive lineups. The technology aims to bridge the gap between driver and vehicle using advanced facial recognition.

What’s Happening

Mullen Automotive, Inc., an emerging leader in electric vehicle (EV) manufacturing, announced today that it will incorporate its AI-powered PERSONA vehicle technology across all its commercial and consumer vehicle models. The innovative system, initially developed for the Mullen FIVE, employs a state-of-the-art AI camera, sensor, and video monitoring technology that leverages facial recognition to create a bespoke vehicle experience for each driver.

Why It Matters

The technology can personalize vehicle settings and includes features such as Security Fence, Pet and Occupant Safe Mode, Advanced Vehicle Charging, and AI-Powered Emergency Response. Importantly, the initial testing phase during the 2022 “Strikingly Different” U.S. Tour reported overwhelmingly positive responses, showcasing the potential for wide-scale adoption and high consumer satisfaction. With personalized vehicle experiences becoming increasingly sought after, Mullen’s move could redefine the driver-vehicle relationship.

Key Points

PERSONA’s facial recognition technology can recognize drivers from a distance of 8-10 feet, enabling the vehicle to unlock and power up in anticipation of the driver’s return. This technology shows promise for improving efficiency and safety in commercial applications such as high-volume, last-mile delivery services.

The technology’s broad applications also extend to recreational vehicles, where it can enhance security and convenience. For example, in an off-grid scenario with the Bollinger B1 SUV, facial recognition and “Camp Mode” can secure valuables, providing peace of mind for outdoor enthusiasts.

Bottom Line

The decision to integrate PERSONA technology across all Mullen vehicle lineups underscores the company’s commitment to pioneering personalized EV experiences. The public can anticipate experiencing PERSONA firsthand during the 2023 “Strikingly Different” U.S. tour and the Consumer Electronics Show (CES) in January 2024, where Mullen plans to showcase its range of EVs. As Mullen’s CEO, David Michery, noted, they are actively working on broad commercialization of this AI-based proprietary technology, marking a significant leap forward in the future of personalized vehicle technology.


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