What’s Happening
Polestar, the leading electric vehicle (EV) manufacturer, has announced the inauguration of a new retail outlet, dubbed “Polestar Space,” at 1050 17th St NW, Washington, DC 20036. The latest expansion in their physical presence, the new showroom embodies the brand’s signature design ethos and its advanced digital-first sales strategy, thereby augmenting its retail footprint in the United States.
Why It Matters
Polestar’s recent expansion into Washington D.C., one of the top six cities in the nation for EV registrations, is part of its strategic endeavor to reinforce its presence in significant EV markets across North America. By partnering with DARCARS Automotive Group, the brand aims to provide compelling options for the local community considering the switch to electric vehicles.
Key Points
- The new showroom offers consumers the opportunity to explore and test-drive the two premier models: the Polestar 2 fastback and the full-electric SUV, Polestar 3.
- Starting in August, potential customers can preview the electric performance SUV, Polestar 3, which boasts an expertly tuned suspension, true torque vectoring, and a low center of gravity, promising excellent road handling and stability. Deliveries of Polestar 3 are set to commence in Q2 2024.
- Visitors can also learn about and test-drive the Polestar 2, an all-electric fastback, featuring a 5-star safety rating by the NHTSA. This vehicle is eligible for the $7,500 Federal IRA Clean Vehicle credit when leased, as well as additional local electric vehicle incentives.*
Bottom Line
Polestar’s launch of a new showroom in Washington, DC, indicates a significant step forward in the brand’s network expansion plans. By establishing this new retail location, Polestar aims to make electric performance vehicles more accessible to the public and promote the switch to electric transport in North America.
Disclaimer: The $7,500 Federal IRA Clean Vehicle credit is available for eligible customers who lease a new, untitled Polestar 2 and meet Polestar Financial Services (PFS) credit standards. Government incentives are outside of Polestar’s control and are for informational purposes only. They are subject to change without notice, and Polestar strongly encourages potential customers to consult with a tax, financial, or legal advisor to ascertain the full details and eligibility for tax incentives.
