Zero Motorcycles Unveils Bespoke SR-X Motorcycle as Latest Addition to ‘Design the Future’ Program

SANTA CRUZ, Calif. – Zero Motorcycles, the global leader in electric motorcycles and powertrains, has unveiled the SR-X, a unique version of the company’s SR/S model, developed by HUGE Design. The SR-X, which is part of Zero’s “Design the Future” program, features an industry-leading electric powertrain and is the latest example of the company’s commitment to innovation.

HUGE Design, led by Bill Webb, has once again played a key role in Zero’s vision for the future. The SR-X is the latest example of his visionary concepts and Zero’s commitment to innovation. The program brings together talented designers and engineers to push the boundaries of what is possible with electric motorcycles.

Webb explained, “The SR-X concept bike strives to hit a design sweet spot for the near future of electric motorcycles by combining clean lines and disciplined design-detailing with the aggressive stance and raw performance found in modern liter bikes. We wanted true sport riders to appreciate the subtle and balanced design approach—modern, futuristic and clean without sacrificing the raw-performance look and overtly mechanical appeal of high-performance motorcycles.”

Zero Motorcycles Unveils Bespoke SR-X Motorcycle as Latest Addition to 'Design the Future' Program

The SR-X features a semi-faired design with a low ‘front-heavy’ silhouette, which juxtaposes the fully-exposed mechanicals towards the back of the bike in an unconventional way. The HUGE team intentionally designed the SR-X with the raw bike underneath as part of the final composition.

The SR-X is powered by Zero’s advanced ZF75-10 electric motor and the latest ZF17.3 lithium-ion battery, which represents a bold vision for the future of motorcycling. Brian Wismann, VP of Product Development at Zero, expressed his excitement about the new release, stating, “When we originally spoke about the SR-X project, I couldn’t wait to see Bill’s clean, structured aesthetic applied to our premium sport platform. The result exceeds expectations and points the way forward for our internal design teams.”

Zero’s “Design the Future” program has produced some of the most innovative and thought-provoking electric motorcycles in the world. The SR-X represents an exciting addition to the program and showcases Zero’s ongoing commitment to innovation and excellence.


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