Los Angeles welcomed a new era of mobility on February 22, 2025, with the grand opening of Sony Honda Mobility of America’s AFEELA Studio at Westfield Century City. This six-month showcase introduces the public to the innovative AFEELA 1 electric vehicle, blending advanced technology with entertainment and sustainability.
Visitors can explore the vehicle, experience live demonstrations, and reserve their own with a refundable $200 fee. Led by Shugo Yamaguchi, President and CEO, the event highlights Sony Honda Mobility’s vision for the future, with production set for Ohio and deliveries expected in California by 2026.
Key Highlights
- First Public Display: The AFEELA 1 makes its Los Angeles debut, offering an up-close look at its sleek design and features.
- Innovative Technology: Features like AFEELA Intelligent Drive and Personal Agent enhance safety and driver interaction.
- Entertainment Focus: Sony’s 360 Spatial Sound and multiple cabin displays provide a rich multimedia experience.
- Reservation Opportunity: Guests can secure their AFEELA 1 online during the six-month showcase.
The AFEELA Studio, located near the Atrium on the first floor of Westfield Century City, operates Monday through Thursday from 10 AM to 9 PM, Friday and Saturday from 10 AM to 10 PM, and Sunday from 11 AM to 8 PM. This temporary exhibit runs until August 2025, giving visitors ample time to engage with the vehicle’s cutting-edge offerings. The AFEELA 1 comes in two trims: the Origin at $89,900 and the Signature at $102,900, the latter boasting premium upgrades like 21-inch wheels and a rear entertainment system. Both include a three-year subscription to select features, adding value to the purchase.
Sony Honda Mobility of America, a subsidiary of the Japanese joint venture between Sony and Honda, aims to redefine mobility. The AFEELA brand, rooted in the concept of “FEEL,” emphasizes an interactive relationship between drivers and their vehicles through advanced sensing and networking technologies. Shugo Yamaguchi captured this vision at the opening, stating: “We are thrilled to inaugurate the first AFEELA Studio here in Los Angeles. This space embodies our vision of blending cutting-edge technology with human-centric design, offering visitors a firsthand, immersive experience of the future of mobility.”
This launch builds on recent announcements from CES® 2025, where Sony Honda Mobility revealed plans for AFEELA Studio & Delivery Hubs in Torrance and Fremont, set to open later in 2025. The Ohio production facility underscores the company’s commitment to American manufacturing, with California drivers among the first to experience deliveries in 2026. Westfield Century City, fresh from a $1 billion renovation, provides an ideal backdrop for this forward-thinking showcase, blending luxury shopping with innovative displays.
Visitors are encouraged to stop by or book a demonstration in advance to explore how AFEELA 1 merges Sony’s entertainment expertise with Honda’s automotive legacy. This limited engagement offers a rare chance to witness the future of driving in a professional, welcoming environment. For more details, visit the official AFEELA website.
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