Audi recently showcased its RS Q e-tron electric prototype in three major European capitals: Madrid, Paris, and Stockholm. This follows the prototype’s successful Hamburg tour from the previous year. Notably, the vehicle appeared in cities associated with the home countries of Audi factory drivers.
Why It Matters
Audi’s initiative reflects not just a promotional event, but a testament to the brand’s commitment to sustainable and innovative technology. By presenting this vehicle in metropolitan settings and not just in desert rally conditions, Audi aims to bring the technology closer to the masses and show its practicality in everyday scenarios.
- Audi factory drivers and their co-drivers piloted the RS Q e-tron through each city, passing iconic landmarks such as Spain, Sweden’s royal palaces, and Paris’s Eiffel Tower and Sacré-Cœur.
- Onlookers were treated to a powerful demonstration of the vehicle’s 263 kW (358 hp) electric drive as it performed drifts at select locations.
- Audi Motorsport head, Rolf Michl, emphasized the significance of showcasing the car’s innovative technology to the general public in urban settings.
- Audi has championed electrification in motorsport since 2012, with their RS Q e-tron designed specifically for low-emission desert motorsport. This vehicle utilizes a unique energy converter combining an internal combustion engine and a generator, powered by a sustainable fuel that reduces carbon dioxide emissions by over 60%.
- In its sporting history, the RS Q e-tron boasted impressive achievements, including total victory at the Abu Dhabi Desert Challenge, multiple stage wins, and podium finishes at the Dakar Rally.
As one of the forerunners in electrification since 2012, Audi continues its legacy of innovation with the RS Q e-tron, blending sporting prowess with environmental consciousness.