The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with a series of events showcasing immersive workshops, exclusive technology demos, and exciting mixed-reality driving experiences.
Highlights include:
- North American debut of the BMW Vision Neue Klasse: Representing a “New Class” of BMW vehicles arriving in 2025, the Vision Neue Klasse embodies electrification, digitalization, and circularity.
- Panel discussion on “Humanizing Tech” with BMW Group Member of the Board of Management, Development, Frank Weber.
- Interactive workshops:
- AR/VR Journey and its Evolution
- Intelligent Personal Assistant (IPA)
- Innovation Mindset
- Electric Vehicle Battery Development
- Interactive driving experiences:
- Mixed Reality Driving Experience
- Innovation Mindset – Intelligent Dynamic Scent Journey
- Mixed Reality Meta Quest Driving Experience
- Digital Key Demonstration
25 Years of Innovation
Established in 1998, the BMW Group Technology Office USA is one of six global locations focused on emerging technologies, user-centered thinking, and product design to shape the future of BMW Group products. A team of creative thinkers, visionaries, and engineers explores possibilities and pushes boundaries to create the best and most innovative experiences for customers.
Open Innovation Network
BMW Group Technology Office USA is part of a global network of offices strategically located in key technology hotspots. This network enables the company to collect local insights, identify emerging technologies, and collaborate with partners to envision the future.
Vision Neue Klasse: A New Era for BMW
The Vision Neue Klasse, unveiled at the IAA in Munich and now making its North American debut, represents the future of BMW. Built on three pillars – electrification, digitalization, and circularity – this “New Class” of vehicles marks a significant shift for the brand.
Immersive Workshops and Interactive Experiences
Participants will gain a behind-the-scenes look at past and present projects through immersive workshops. Interactive driving experiences offer a taste of the future, including mixed-reality racetracks, dynamic scent journeys, and in-car Meta Quest demos.
Celebrating the Future
The 25th Anniversary celebration reflects BMW’s commitment to innovation and collaboration. With a focus on human-centered technology and a global network of talent, BMW is well-positioned to lead the next era of mobility.
