BorgWarner reveals its fresh logo, signaling the firm’s eMobility transformation as part of the ‘Charging Forward’ strategy. The update underscores the company’s dynamic shift towards electric vehicles, emphasizing its vision for a sustainable future.
What’s Happening
BorgWarner, a recognized leader in conventional propulsion technologies, has revealed its new logo, marking a significant milestone in the company’s ‘Charging Forward’ strategy. This new logo embodies the company’s ongoing transformation towards eMobility, serving as a visual reflection of the company’s future-oriented focus. After more than three decades, this logo change signifies a dynamic and exciting chapter in BorgWarner’s esteemed history.
Why It Matters
The debut of BorgWarner’s new logo is a testament to the strides the company has taken in transforming itself from being primarily focused on traditional propulsion technologies to emerging as a key player in mobility, especially eMobility. “Now is the right time to introduce our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner into a leader in mobility, including eMobility,” stated Frédéric Lissalde, President and Chief Executive Officer of BorgWarner.
Key Points
The company’s ‘Charging Forward’ strategy, introduced in March 2021, has seen substantial progress towards its targets. BorgWarner is projected to earn at least 25% of its revenues from battery electric vehicles (EV) by 2025. The company’s organic EV bookings for 2025 already surpassed the target, standing at $3 billion instead of the initially projected $2.5 billion.
In its pursuit of optimizing its combustion portfolio, BorgWarner has undertaken five acquisitions in the battery pack, e-motor, power electronics, and direct current fast charging sectors, with its EV-focused M&A tracking ahead of schedule. The expected Q3 completion of the PHINIA spin-off further illustrates the company’s objectives being met.
BorgWarner’s vision for growth continues, as it plans to elevate its eProduct (EV and hybrid) revenue to $5.6 billion in 2025 and surpass $10 billion by 2027. For this year, eProduct revenues are expected to reach between $2.3 and $2.6 billion.
Bottom Line
BorgWarner’s eMobility transformation is in full swing, and the unveiling of the new logo, developed in partnership with brand strategy firm Siegel+Gale, marks a crucial milestone in this journey. This move is a strong declaration of BorgWarner’s commitment to sustainable, innovative, and future-forward solutions in the mobility sector.
