Lexus will transform a storefront at San Jose’s Santana Row into “Curated by Lexus,” a showcase of its electrified lineup running June 11 through September 7, 2026. Lexus anchors the activation with the all-new TZ, the brand’s first three-row all-electric SUV, alongside the redesigned ES and the RZ. The company describes the space as a branded destination where guests can explore its approach to performance, craftsmanship, technology and hospitality. Lexus USA
Highlights
- The activation runs June 11–September 7, 2026 at Santana Row in San Jose, California.
- The 2027 Lexus TZ, the brand’s first three-row all-electric SUV, headlines the display with standard DIRECT4 All-Wheel Drive and a manufacturer-estimated 300-mile range on 20-inch wheels.
- The 2026 Lexus ES brings the nameplate’s first battery-electric models: the ES 350e with an EPA-estimated 307-mile range and the ES 500e with an EPA-estimated 276-mile range, both on 19-inch wheels.
- The 2026 RZ 550e F SPORT AWD delivers 402 horsepower from its dual-motor DIRECT4 system with an EPA-estimated 229-mile range on 20-inch wheels.
The Electrified Lineup on Display
Guests can get up close with three battery-electric models, each representing a different stage of the brand’s electrification push.
| Model | Drivetrain | Key Specification | Range Rating |
|---|---|---|---|
| 2027 Lexus TZ | DIRECT4 AWD (standard) | First-ever three-row all-electric Lexus SUV | 300 miles, manufacturer-estimated (20″ wheels) |
| 2026 Lexus ES 350e | Front-wheel drive | First battery-electric ES; 14-inch touchscreen, Lexus Safety System+ 4.0 | 307 miles, EPA-estimated (19″ wheels) |
| 2026 Lexus ES 500e | All-wheel drive | Dual-motor BEV sedan | 276 miles, EPA-estimated (19″ wheels) |
| 2026 Lexus RZ 550e F SPORT | Dual-motor DIRECT4 AWD | 402 hp; Lexus-first M Mode with virtual manual shifting and paddle shifters | 229 miles, EPA-estimated (20″ wheels) |
According to Lexus, the ES BEVs mark a major step in the company’s multi-pathway approach to electrification, while the RZ 550e pairs its sport-tuned driving experience with quiet refinement.
On select dates, Lexus will offer a guided driving experience departing from Santana Row. Guests can also learn about charging solution providers IONNA and Treehouse, which the company highlights as options for powering the electrified lineup.
What Will Guests Experience at Curated by Lexus?
Experiences within Curated by Lexus include a Creator Studio, pairing electrified vehicles with artwork from the designers and creatives who shape Lexus culture. Featured artist Alex Alpert contributes a large-scale mural and interactive installation created exclusively for the activation, rendered in his stream-of-consciousness illustration style.
The space also features the Garden of Discovery, a bamboo garden that tells the story of the brand’s role in mobility innovation. Lexus says the installation is intended to introduce electrification in an engaging way, set against one of Northern California’s premier shopping and dining destinations.
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