LOS ANGELES – EVgo Inc. has expanded its proprietary coupon technology, EVgo Advantage, to select Cumberland Farms and Wawa locations across the East Coast. This move will offer EV drivers instant communications and in-store promotions while they charge their electric vehicles, ultimately delivering more value to customers who shop and charge. The available locations are in Massachusetts, Connecticut, New York, Pennsylvania, Maryland, Virginia, and Florida.
The EVgo Advantage program provides businesses hosting fast chargers with a way to connect with their EV charging customer base, offering promotions to drive engagement, increase sales, and generate customer loyalty. The program can also increase foot traffic to participating retail site hosts’ stores and/or mobile applications while enhancing the charging experience for drivers. According to a 2022 survey conducted by EVgo, 87% of EV drivers shop at local retailers while charging their vehicles.
Jonathan Levy, the Chief Commercial Officer at EVgo, said, “When EVgo first piloted EVgo Advantage in 2019, we knew it was one more way for us to deliver value to our drivers and site host partners. We’re thrilled to be able to offer EVgo Advantage™ at select Wawa and Cumberland Farms locations along the East Coast to make charging with EVgo even better than before.”
EVgo Advantage was first launched in 10 Lucky/Lucky California locations in partnership with The Save Mart Companies. The program’s expansion to eight states demonstrates how site host partners can leverage alternative ways to connect with customers.
ABOUT – EVgo is a leader in charging solutions, building and operating the infrastructure and tools needed to expedite the mass adoption of electric vehicles for individual drivers, rideshare and commercial fleets, and businesses. Since its founding in 2010, EVgo has led the way to a cleaner transportation future and its network has been powered by 100% renewable energy since 2019 through the purchase of renewable energy certificates. As one of the nation’s largest public fast charging networks, EVgo’s owned and operated charging network features over 850 fast charging locations – currently serving over 60 metropolitan areas across more than 30 states – and continues to add more DC fast charging locations through EVgo eXtend™, its white label service offering.