All-new GV60 is a high-performance electric vehicle with a sleek and athletic crossover utility vehicle (CUV) design that expands Genesis’ ‘Athletic Elegance’ design identity into the luxury electric vehicle space.
“The GV60 is the most modern and dynamic incarnation yet of the Genesis design philosophy of “Athletic Elegance”. Yet it’s also the opening of a new chapter for Genesis, as begins its journey toward a fully electrified future. Already recognized by Red Dot as its Product Design of the Year 2022, the GV60 continues the brand’s commitment to creating designs that innovate and create emotional connections” – Luc Donckerwolke, Chief Brand Officer of Genesis brand.
This approach has created an iconic and instantly recognizable car, giving the all-new GV60 its own identity while also clearly marking it out as part of the ever-increasing Genesis family. Offering a compelling blend of style and power all-new GV60 creates unbounded mobility experiences that are tailored to modern lifestyles.
Featuring the brand’s trademark Quad Lamp graphic, the front design perfectly complements the vehicle’s refined and voluminous body. Yet all-new GV60 reinterprets and enhances this signature into a sporty, dynamic double wedge that marks it out as the most athletic Genesis model ever.
Elsewhere, the Genesis signature Crest Grille moves to a lower position to accommodate cooling requirements specific to the dedicated high-performance electric platform – an electric-specific detail that highlights Genesis’ transition to the electric era.
A first for Genesis, all-new GV60 also features a clamshell bonnet design, a single panel that combines the bonnet and wings, creating a sleek profile. All-new GV60 also debuts a new wing logo. Decorated with the elaborate Guilloché pattern often seen in luxury watches, the Genesis badge also features a sleeker design.
All-new GV60 features a distinctive and dynamic silhouette, aerodynamically honed from the nose to the rear spoiler, it creates an athletic profile with a short overhang and a long wheelbase. Seamless and minimal body surfacing combined with a muscular stance gives the all-new GV60 an undeniable visual presence.
In addition, the chrome Volt window surrounds, which begin from the top of the windscreen and move towards the rear before finishing in a distinctive V shape, are another design element that demonstrates the dynamism and non-conformist style of the all-new GV60. The shape is reminiscent of a flash of electricity.
All-new GV60 accentuates its cutting-edge look with the bold optional digital exterior mirrors. Using a pair of cameras that are linked to OLED monitors set into the inside of the front doors, this innovation provides a wide, crystal-clear rear side view of the vehicle. The driver’s view can be enhanced with features including ‘Lane Change Assist Line Display’ and ‘Reverse Parking Screen Magnification.’
Other highlights include the flush-fitting hidden door handles that automatically pop out when the driver approaches the car with their smart key. As with the digital exterior mirror, these additions enhance aerodynamics.
At the rear, the all-new GV60 features a sloping roof profile that ends with a distinctive fixed spoiler that helps reduce aerodynamic drag for enhanced efficiency. Lower down, the muscular shoulder volume of the rear wing emphasizes the purposeful stance, further highlighting the car’s dynamic, high-performance electric vehicle image.
The finishing touch of the all-new GV60 is the Genesis signature Quad Lamps, which reflect the same layout as the distinctive headlamps. Made possible by sophisticated LED lighting technology, these lights are a unique signature of Genesis design, helping its cars create a distinct identity.
