Hyundai Motor Europe will host the world premiere of its largest electric vehicle (EV) to date at the Brussels Motor Show. The event, scheduled for January 9 to 18, 2026, signals the start of a major electrification push for the year. This new model will supplement an existing lineup ranging from the INSTER to the IONIQ 9.
Highlights
- World Premiere: Hyundai’s largest EV yet will debut in Brussels with an 800-volt charging system.
- Product Expansion: The new model joins a diverse EV portfolio, including the recently updated IONIQ 6.
- Strategic Roadmap: Raf Van Nuffel will outline Hyundai’s EV strategy and next steps for 2026.
- Design Innovation: The company will showcase “INSTEROID,” a gaming-inspired design concept based on the INSTER EV.
Technical Specifications and Portfolio Growth
The upcoming premiere represents a significant step in Hyundai’s goal to electrify its entire European lineup by 2027. The new flagship EV will feature an advanced 800-volt charging system, enabling high-speed energy recovery.
In addition to the world premiere, the updated IONIQ 6 will make its first European motor show appearance. This update includes:
- Aerodynamic Refinements: Enhanced exterior design to improve efficiency.
- Interior Upgrades: Improved digital features and cabin technology.
- Performance Focus: Visitors can view the high-performance IONIQ 5 N and IONIQ 6 N at the dedicated N Zone.
Strategic Market Position in Europe
Hyundai continues to strengthen its presence as a smart mobility solutions provider. Currently, approximately 85% of its European lineup is available in an electrified version.
The company’s regional operations are highly localized:
- Manufacturing: Over 70% of vehicles sold in Europe are engineered and built in Czech and Turkish plants.
- Market Presence: The brand maintains 2,191 sales outlets across 41 countries.
- EV Adoption: Zero-tailpipe-emission vehicles accounted for 12% of Hyundai’s European sales in 2024.
Press Conference and Event Details
A press conference led by Raf Van Nuffel, Vice President of Product, will take place on January 9 at 10:00 AM. The event will be held at the Hyundai stand in Palais 6 (Booth 6.06).
The Brussels Motor Show remains a critical platform for the industry. The upcoming edition will feature 64 automotive brands. Previous sessions attracted over 300,000 visitors and 1,100 media representatives globally.
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