What’s Happening
Hyundai Motor Company unveiled its pioneering electric vehicle (EV), the IONIQ 5 N, at the Goodwood Festival of Speed in West Sussex, England. This trailblazing model sets a new benchmark in the high-performance EV market and signifies the electrification direction of Hyundai’s N brand.
Why It Matters
Hyundai’s IONIQ 5 N, a high-performance all-electric vehicle, signifies a paradigm shift in the automotive industry as it fosters the brand’s electrification strategy. This is a significant move as it melds the N brand’s focus on driver-centered performance with green technologies, creating a new niche in the EV market.
Key Points
The IONIQ 5 N is the first step in N brand’s electrification journey, showcasing advanced technology and indicating the release of future electric N models. This vehicle symbolizes Hyundai N’s technological prowess within the broader Hyundai Motor Company, emphasizing their intent to share these advancements with all Hyundai EVs.
The vehicle leverages motorsport-derived technologies and experiences from the electrified ‘Rolling Labs’ to amplify its high-performance capabilities. It embodies Hyundai’s three performance pillars, known as ‘Corner Rascal’, ‘Racetrack Capability’, and ‘Everyday Sports car’. The features include N Battery Preconditioning, N Race, N Pedal, N Brake Regen, N Drift Optimizer, N Torque Distribution, N Launch Control, N Grin Boost, N Active Sound +, N e-shift, N Road Sense and Track SOC.
Bottom Line
The debut of the IONIQ 5 N at the Goodwood Festival of Speed exemplifies Hyundai’s commitment to offering high-quality mobility with an emphasis on driver-focused models. The car reflects the company’s successful return to the WRC in 2014 and its subsequent dominance in world championships. This momentum extends into the electric vehicle sector, with the award-winning E-GMP-based IONIQ 5 serving as the foundation for their high-performance EV.
Hyundai’s shift towards electrification is a strategic move intended to strengthen its overall competitiveness. According to Hyundai Motor Company’s President and CEO, Jaehoon Chang, the N brand exists to push the limits of vehicle performance and their recent creation, the IONIQ 5 N, is a game-changer for electric high-performance. Vice President and Head of N Brand and Motorsport, Till Wartenberg, further highlighted that the brand aims to deliver a fun driving experience regardless of fuel type, reinforcing Hyundai’s commitment to electrification.
