Kia Motors has achieved remarkable success at CES 2024, securing twin accolades for its groundbreaking Platform Beyond Vehicle (PBV) exhibition. The automotive giant’s presence at the show, held in Las Vegas from January 9 to 12, marked a significant milestone in its journey towards revolutionizing mobility.
The company’s innovative PBV concept models garnered critical acclaim, winning the Digital Trends Top Tech of CES 2024 award and being named ‘Best Car’ by The Verge for the Kia Concept PV5. These awards underscore Kia’s commitment to leading the transition to electric vehicles (EVs) and its pioneering vision for the future of mobility.
Kia’s showcase included the Kia Concept EV3 and EV4, alongside its production models, the EV6 GT and EV9, which attracted considerable attention. The brand’s return to CES after a five-year hiatus was part of Hyundai Motor Group’s largest-ever participation at the event, reflecting a broader strategic vision that encompasses robotics, Advanced Air Mobility (AAM), and autonomous driving.
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The Digital Trends accolade recognized Kia’s innovative approach to EVs, praising the modular designs, external informational displays, and accessibility features of the PBV Concept. These aspects highlight Kia’s readiness to embrace a futuristic vision of vehicles.
The Verge celebrated the Kia Concept PV5 for its versatility, facilitated by Kia’s ‘Easy Swap’ technology. This feature allows for rapid and simple interchangeability of body modules on the PV5 chassis cab, offering customizable solutions for various business needs.
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CES 2024 witnessed a 12% increase in media attention compared to the previous year, drawing a record-breaking audience of over 130,000 visitors from approximately 150 countries. This global platform brought together 4,300 companies, with AI and sustainable technology as central themes.
The spotlight at CES on automotive brands, particularly Kia, highlighted the event’s significance as a key platform for showcasing mobility technology. The global media’s focus on Kia’s PBV business strategy and its range of concept and production models emphasizes the brand’s influential role in shaping the future of automotive technology.
