More than half of Lincoln’s global volume expects to be all-electric vehicles by mid-decade; the brand will deliver three new EVs by 2025, adding a fourth by 2026
With a sleek, aerodynamic silhouette and connected cabin experience, the Lincoln Star Concept debuts globally today, hinting at the brand’s design language for its future electric vehicles.
Inside and out, the Lincoln Star concept introduces a new design language, with Lincoln’s core tenets of beauty, human, gliding, and sanctuary on full display. These tenets will help guide Lincoln’s future design. By mid-decade, Lincoln plans to deliver three new fully electric vehicles, meaning that more than half of its global volume will be zero-emissions vehicles, and it will add a fourth by the end of 2026.
As Lincoln moves toward an electric future, it is equally focused on keeping its current portfolio fresh and introducing new clients to the brand. Lincoln reported its best annual global sales in 21 years, up 7% over 2021, and plans to build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.
On and off the road, thoughtful design details, connected experiences, and clever solutions create the ultimate sanctuary for clients in the Lincoln Star Concept while delivering a more modern aesthetic and intelligent, intuitive features. ‘
“Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” said Anthony Lo, chief design officer of Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design – and it’s just the start.”
In a nod to the evolved design language of Lincoln, the silhouette is sleek and dynamic and expects to create a striking effect. Whether stationary or in motion, the concept uses design, light, displays, scents, and sounds to create an immersive experience for clients. Intelligent technology that enhances comfort, productivity, and entertainment is deployed throughout to bring travel romance back in a uniquely Lincoln way.
Designers worked to create harmony throughout by using light in a modern new way. Illuminated crystallines, backlit doors, seats, and exterior features elevate the architectural space to create the ultimate sanctuary. The new Lincoln star on the fascia lights up like a jewel – greeting clients upon approach while giving new meaning to the Lincoln Embrace welcome sequence.
The company’s rear- and all-wheel-drive flexible battery-electric architecture and next-generation Lincoln Intelligence System enable the new design thinking and connected experiences the Star Concept offers. The flexible architecture means engineers and designers could reimagine the additional interior space in new and exciting ways to create a unique Lincoln experience.
The new Lincoln Intelligence System takes the definition of “digital assistant” to a new dimension, enabling experiences such as connected vehicle-to-vehicle and infrastructure capabilities and next-generation leading driver-assist features such as Help Me See and Park for Me.
