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Linktour Automotive, an innovative new energy vehicle brand, has officially announced its entry into the European market with the debut of its L6e and L7e models at IAA Mobility 2025. The company aims to define a new chapter for city driving by offering vehicles that are fashionable, enjoyable, and intelligent. The new models feature an avant-garde design, advanced smart features, and an industry-first personalization option, reflecting the brand’s mission to make high-quality urban mobility accessible to all.
Key Highlights
- European Market Entry: Linktour Automotive officially launched in Europe at IAA Mobility 2025.
- Debut Models: The company introduced the L6e “Urban Sprite” and the L7e “Urban Elite” electric vehicles.
- Innovative Personalization: An industry-first ‘Art Window’ allows owners to display custom graphics on their vehicles.
- Advanced Construction: The L-series is the world’s first to use an all-aluminum frame and Cell to Body technology, enhancing safety and efficiency.
- Smart Technology: Vehicles are equipped with a 10.25-inch touch screen, mobile app integration, Apple CarPlay, and Android Auto.
A New Vision for City Driving
The Linktour L-series was designed specifically for the modern urban driver. The brand seeks to address common frustrations of city driving by combining a compact footprint with agile handling and intelligent features. Linktour’s vehicles blend a futuristic aesthetic with premium-quality production that meets or exceeds EU standards. This philosophy is rooted in seamlessly merging industrial precision with a practical, people-first approach throughout the entire design and manufacturing process.
Four Pillars of Innovation
Linktour’s brand identity is built on four core principles: Design-driven, Personal Expression, Smart Experiences, and Urban Pioneer.
The Design-driven approach is evident in the vehicles’ futuristic silhouettes, which combine geometric aesthetics with elegant curves. Signature elements like frameless doors and a panoramic sunroof create a unique visual experience.
For Personal Expression, Linktour introduces the groundbreaking ‘Art Window’. This feature transforms specialized display areas on the car into a smart canvas, allowing owners to showcase custom graphics, personal art, or even business logos, making each vehicle unique.
The Smart Experience is delivered through a suite of advanced digital features. A 10.25-inch touch screen and a 5-inch intelligent panel form a user-friendly cockpit. The vehicle offers seamless connectivity with One-Click Mobile Screen Projection, Apple CarPlay, Android Auto, and Bluetooth. The all-in-one Linktour App allows drivers to remotely access vehicle status, location, locks, and climate control, as well as monitor charging status.
As an Urban Pioneer, the L-series is engineered for ultimate adaptability. It is the world’s first L-series vehicle to feature an all-aluminum frame, which significantly reduces weight, boosts energy efficiency, and improves corrosion resistance. It is also the only vehicle in its class with Cell to Body technology, which lowers the center of gravity for superior handling and increases safety. The 1800mm wheelbase is class-leading, providing more comfortable seating and storage space.
One Series, Two Distinct Experiences
Linktour offers two models to suit different urban lifestyles.
The Linktour Alumi L6e “Urban Sprite” is a compact and lightweight vehicle, measuring just 2685mm(L) x 1500mm(W) x 1555mm(H). It is ideal for navigating congested city traffic and narrow streets, making it a perfect choice for families needing a second vehicle or young drivers who value style and efficiency. The cabin features eco-friendly materials and 4-way adjustable sports-style seating.
For those seeking higher performance, the Linktour Alumi Elite L7e “Urban Elite” delivers a sporty driving experience. Its powerful electric motor produces a peak output of 23 kW and up to 110 N.m of torque, enabling acceleration from zero to 50 km/h in just 5.5 seconds. The L7e has a WMTC range of 180km and features dual driving modes for either energy efficiency (D-mode) or exhilarating performance (S-mode). The chassis is enhanced with EPS, ABS, EBD, and BA systems for complete driver control. Both models are available in four colors: Starlit Black, Rock Grey, Sprout Green, and Moon White.
Global Strategy and Local Support
Linktour Automotive is planning a steady expansion of its sales and service network across the globe. The company is dedicated to stable growth and providing strong local support, ensuring customers have convenient access to spare parts, service teams, and battery maintenance.
“We believe mobility should be more than just moving from A to B; it should be an extension of one’s lifestyle and attitude,” stated Dr. Tang, CEO of Linktour. “Linktour is not just launching a car, we are introducing a platform that inspires self-expression.”
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