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Lucid Group, Inc. (NASDAQ: LCID), renowned for the Lucid Air, the pinnacle of luxury electric vehicles (EVs) in America and a fixture on Car and Driver’s 10 Best list for 2024, has announced a strategic move to lower the entry barrier for potential EV owners. By adjusting the price and enhancing the ownership experience of the Lucid Air, the company aims to address the primary concerns hindering consumers from transitioning to electric vehicles: price and ease of ownership.
In a significant development, the Lucid Air Pure is now available from $69,900, the Air Touring from $77,900, and the Air Grand Touring from $109,900. This new pricing structure is designed to make the Lucid Air more accessible to a broader audience, ensuring that more drivers can experience the unmatched luxury and performance of America’s most awarded new luxury electric vehicle.
Further enhancing the value proposition, Lucid has introduced two years of free scheduled maintenance for every new Lucid Air, emphasizing the company’s commitment to a hassle-free ownership experience. Additionally, a $1,000 charging allowance is now provided to support the purchase of a Lucid charging accessory, offering flexibility and convenience to new EV owners.
“We are optimistic about the future of EVs and believe strongly that increased adoption is a necessary path towards reducing the impact of climate change,” stated Peter Rawlinson, CEO and CTO of Lucid. This move underscores Lucid’s dedication to sustainability and its vision for the future of transportation.
The Lucid Air lineup showcases the company’s commitment to innovation and excellence. The Lucid Air Pure, known for its aerodynamic design, offers an impressive driving range of up to 410 miles. The Air Touring model, with all-wheel drive and 620 hp, and the Air Grand Touring, featuring 819 hp and an unrivaled range of up to 516 miles, set new standards in the electric vehicle market.
See also: Lucid Air Wins 2023 World Luxury Car of the Year Award
Lucid’s approach extends beyond mere vehicle sales to fostering a comprehensive and enjoyable ownership experience. This strategy not only addresses the practical concerns of prospective EV owners but also aligns with Lucid’s mission to inspire the adoption of sustainable energy through cutting-edge technology and luxurious electric vehicles designed around the human experience.
About Lucid Group: Lucid’s mission encompasses the creation of sustainable energy solutions and the delivery of luxury electric vehicles that enhance the human experience. The Lucid Air, assembled in Casa Grande, Arizona, and King Abdullah Economic City, Saudi Arabia, represents the forefront of this vision, with deliveries ongoing across the U.S., Canada, Europe, and the Middle East.
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