Lucid Group, Inc., renowned for its award-winning luxury electric Lucid Air, has rolled out the Lucid Referral Program in the U.S. This dual-benefit initiative is designed to reward both current and prospective Lucid Air owners through discounts and exclusive offers.
Why It Matters
Zak Edson, VP of Sales & Service at Lucid, emphasized the company’s commitment to advancing sustainable mobility. He stated, “Our customers are pivotal in driving this transformation. The Lucid Referral Program is our way of recognizing and rewarding their allegiance to our brand.” The program not only incentivizes purchases but aims to foster a strong bond between Lucid and its community, ensuring customers feel valued beyond their initial purchase.
Key Points
- For Current Owners:
- Lucid Air owners receive unique referral links to share with their contacts.
- Successful referrals lead to points accumulation, redeemable for branded gear, vehicle accessories, or exclusive products.
- Lucid Experiences are available for redemption, granting access to behind-the-scenes tours of Lucid’s Silicon Valley HQ and the AMP-1 Manufacturing Plant in Casa Grande, Arizona.
- Comprehensive program details can be found at lucidmotors.com/referral-program.
- For Future Owners:
- Discounts for those using referral links on their purchase include:
- $750 off Air Pure
- $1,000 off Air Touring
- $1,250 off Air Grand Touring
- A unique duffel bag made from the leather used in the Lucid Air Sapphire comes with Sapphire deliveries.
- Upon delivery, new owners can propagate their referral link to start earning points.
- Discounts for those using referral links on their purchase include:
Bottom Line
Lucid’s U.S. Referral Program establishes a symbiotic relationship with its customer base, rewarding loyalty and promoting the brand’s sustainable vision. This initiative positions Lucid as not just a luxury electric car manufacturer but as a community-centric enterprise.
