What’s Happening: Mercedes-Benz is offering an Over-the-Air (OTA) performance upgrade to its EQE and EQS customers in North America, enhancing horsepower and acceleration, according to a company announcement. The upgrade, termed ‘Acceleration Increase On-Demand,’ can be acquired via the Mercedes me connect Store, where clients can make a one-time purchase for the lifetime of their vehicle or opt for monthly and yearly subscriptions.
Why It Matters: This move embodies the evolving automotive industry trend towards digitalization, offering increased customization and flexibility. By allowing users to remotely enhance their vehicles’ performance, Mercedes-Benz simplifies the upgrading process, eliminating the need for physical dealership visits. It’s part of the broader strategy to provide personalized and adaptable user experiences in line with customer preferences.
Key Points:
- The Acceleration Increase On-Demand upgrade is available exclusively for Mercedes-Benz EQE 350 4MATIC and EQS 450 4MATIC Sedan and SUV customers in the U.S. and Canada.
- The upgrade can increase output by up to 80 hp and improve 0 to 60 mph acceleration by up to a second, without affecting the electric range.
- Apart from performance enhancements, Mercedes me connect Store offers a variety of on-demand features like Beginner Driver and Valet Service Modes, AMG TRACK PACE, Navigation, and expanded Navigation features, Remote Engine Start, and more. The store plans to continuously roll out additional offerings in the future.
Bottom Line: Mercedes-Benz’s latest over-the-air upgrade not only enhances the performance of EQE and EQS models but also showcases the automaker’s commitment to leveraging digital technologies for customer convenience. This is a critical step in the continuous evolution of personalized and adaptable user experiences within the automotive industry.
