MINI Surges Ahead with Electric Vehicles

In a year marked by shifting gears, MINI zoomed ahead with sales growth and a remarkable electric vehicle (EV) adoption rate. This commitment to innovation and sustainability sets a new benchmark for the brand’s contribution to a greener future.

Here’s a quick look at MINI’s electrifying 2023:

  • 15.3% of total sales: Fully-electric vehicles now make up a significant portion of MINI’s market share.
  • 20.8% electrified: Including plug-in hybrids, MINI’s electrified vehicle sales are even more impressive.
  • 295,474 vehicles sold: The outgoing MINI generation saw a slight sales increase, demonstrating its enduring appeal.
  • Special editions: The MINI John Cooper Works 1to6 and MINI Clubman Final Edition marked the end of eras with limited-edition send-offs.
MINI Surges Ahead with Electric Vehicles

EVs Drive MINI’s Success:

  • 45,261 customers went electric: The MINI Cooper SE and limited-edition MINI Cooper SE Convertible fueled this surge.
  • 3.5% EV sales growth: MINI’s commitment to sustainable mobility is paying off.

“2023 has been an exceptional year for MINI,” says Stefanie Wurst, Head of MINI. “The accelerated adoption of our fully-electric vehicles underscores our collective dedication to shaping a greener future.”

The Future is Electric:

  • All-new MINI Family: The fully-electric MINI Cooper, MINI Countryman, and their hybrid counterparts boast cutting-edge technology and extended range.
  • MINI Aceman: This compact five-seater crossover joins the electric lineup in two variants.
  • ICE options: Throughout 2024, MINI will offer internal combustion engine variants for those who prefer traditional powertrains.

MINI’s 2023 performance proves that the brand is not just keeping pace with the changing automotive landscape; it’s leading the charge towards a greener future. With exciting new EVs on the horizon, MINI is poised to continue its electrifying journey.


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