Nikola Unveils New Global Brand, HYLA, for Hydrogen Energy Products and Infrastructure

PHOENIX – Nikola Corporation, a global leader in zero-emission transportation and energy supply and infrastructure solutions, announced today the creation of a new global brand, HYLA, to encompass the company’s energy products for producing, distributing and dispensing hydrogen to fuel its zero-emissions trucks.

The announcement was made at a special event at Nikola’s U.S. headquarters in Phoenix, where more than 300 fleet, government, supplier, energy and media representatives were in attendance. The event highlighted the progress made by Nikola’s energy and truck businesses.

“Nikola is the only company that is successfully integrating a revolutionary new product, the hydrogen fuel cell truck, and the full hydrogen energy infrastructure supply chain under one roof,” said Nikola CEO and President Michael Lohscheller. “The unveiling of our Nikola Tre fuel cell truck and flexible mobile fueling trailer demonstrates a real and sustainable competitive advantage for our customers and are significant proof points that we are accomplishing what we set out to achieve.”

The HYLA brand represents Nikola’s hydrogen-focused energy business by supporting the company’s fuel cell electric vehicles and those of other original equipment manufacturers (OEMs). “Hydrogen energy is the catalyst for the HYLA brand and serves as a forward-looking solution for our customers to help them achieve their sustainability goals and dramatically reduce the overall carbon emissions in the transportation sector,” said Carey Mendes, President of Nikola Energy.

Nikola Corporation Unveils New Global Brand, HYLA, for Hydrogen Energy Products and Infrastructure

The Nikola Tre Fuel Cell Electric Vehicle (FCEV) has a range of up to 500 miles, and is expected to have among the longest ranges of all commercially available zero tailpipe emission Class 8 tractors. The Tre FCEV is well-suited for a variety of applications, including drayage and intermodal, metro-regional truckload, and less than truckload, as well as certain specialized hauling use cases.

Nikola is developing access to up to 300 metric-tons per day (TPD) of hydrogen under the HYLA brand. This supply is expected to be supported by projects developed with Nikola partners, such as the City of Buckeye, AZ Production Hub, Plug Power, Terre Haute, IN Wabash Valley Resources, Crossfield, Alberta TC Energy, and Clinton County, PA KeyState.

The Phoenix Hydrogen Hub (PHH) will be located in Buckeye, Ariz, and will be built in phases to scale with the demand created from Nikola’s zero-emission trucks in the Southwest region. The first phase is expected to be completed in the second half of 2024, once final investment decisions and regulatory approvals have been finalized.

Nikola plans to have 60 hydrogen stations in place by 2026, with the first announced stations to be located in California in Colton, Ontario, and a location servicing the Port of Long Beach. The company’s mobile fueler program includes its own mobile fuelers, as well as a number of third-party mobile fuelers, which will provide customers with a variety of flexible fueling options. The first mobile fueler has completed commissioning and testing and has been released for market operation, with additional hydrogen mobile fuelers being commissioned in Q1 2023.


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