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On December 21, 2024, NIO celebrated its 10th anniversary with NIO Day 2024 at Guangzhou’s Haixinsha Asian Games Park. Themed “Together & Further,” the event highlighted NIO’s decade-long technological advancements, attracting over 22,000 attendees—the largest in NIO Day history. For the first time, a City Experience Day was held the following day, open to the general public.
Key Highlights:
- Launch of NIO ET9: The Smart Electric Executive flagship ET9 was introduced, priced at 788,000 RMB. A limited First Edition of 999 units is available for 818,000 RMB, with deliveries in China starting March 2025.
- firefly Brand Introduction: NIO unveiled its new brand, firefly, targeting the European market with compact smart electric vehicles. The first model is expected to be delivered in mid-2025.
- User Engagement: Over 1,150 NIO users and creators participated in organizing the event, contributing to music performances, documentary films, and artistic illustrations.
- Charity Initiatives: A User Charity Marketplace featured more than 170 stalls, with proceeds donated to the Guangzhou Charity Association, embodying the event’s theme in action.
The ET9 showcases NIO’s 12 Full Stack self-developed technologies, resulting from over 53 billion RMB in R&D investment over ten years. It offers nine flagship experiences, including the Lightful Welcome feature with front and rear headlights, a 2-square-meter light carpet, and the innovative Sky Island and Executive Bridge design. The interior provides unparalleled comfort with a 582mm ultra-wide seat cushion, full-area heating, and a 16-point hot stone massage function. The Versatile Executive Table and integrated smart electric refrigerator further enhance its appeal as a mobile meeting room.
The firefly brand aims to expand NIO’s presence in Europe by offering compact smart electric vehicles tailored to urban environments. The first model is anticipated to be delivered by mid-2025, reflecting NIO’s commitment to global market expansion and innovation in the smart EV sector.
NIO Day 2024 not only celebrated the company’s achievements but also emphasized community involvement and social responsibility, reinforcing NIO’s dedication to advancing smart electric vehicle technology and fostering a sustainable future.
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