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Nissan is set to introduce several new energy concept cars at the 18th Beijing International Automotive Exhibition, Auto China 2024, beginning April 25. This event will mark the China debut of the all-electric Nissan Hyper Force concept and the Formula E Gen3 race car. Nissan aims to showcase its advanced electric vehicle (EV) technology and its contributions toward AI-driven mobility solutions geared toward the Chinese market.
Key Highlights:
- Debut of Nissan Hyper Force: A next-generation EV sports concept featuring cutting-edge technologies including an all-solid-state battery and e-4ORCE all-wheel control.
- Showcase of Formula E Gen3 Race Car: Highlights Nissan’s prowess in EV technology from road to racetrack, aiming to build on their success in the ABB FIA Formula E World Championship.
- Innovative Booth Design: Utilizes 3D technology to illustrate future integration of Nissan vehicles into everyday life.
- Collaborations in China: Partnerships with top Chinese tech firms to foster advancements in intelligent automotive technologies.
At the exhibition, Nissan will not only reveal its full electrified vehicle lineup but also emphasize its collaboration with leading Chinese technology companies. The innovative booth design, employing 3D technology, will vividly demonstrate Nissan’s vision for integrating vehicles into future lifestyles, emphasizing the blend of environmental sustainability and high technology.
The Nissan Hyper Force concept car, designed for optimal driving pleasure, will be showcased for the first time in China. This model is a testament to Nissan’s commitment to environmental standards and advanced driving technologies.
Furthermore, the Nissan Formula E Gen3 race car will be a highlight at Nissan’s booth. This car embodies Nissan’s commitment to zero-emission racing and its continuous global leadership in EV technology. “Our performance in the Formula E series demonstrates our dedication to excellence in electric mobility,” a team spokesperson said.
As Nissan celebrates its 90th anniversary, it recently unveiled its new global business strategy, The Arc, which aligns with its long-term vision, Nissan Ambition 2030. This plan illustrates Nissan’s adaptability and ongoing progress in the face of changing market demands, with a strong focus on the Chinese market as a leader in future mobility development.
Nissan reaffirms its commitment to the Chinese market with its strategy of “In China, for China, from China to global,” aiming to meet evolving consumer needs and push forward the development of electrification and intelligent technologies. The exhibition at the China International Exhibition Center, which runs until May 4, provides a perfect platform for Nissan to demonstrate its industry leadership and innovative solutions.
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