Polestar will open over 40 new retail locations in 2021 as global growth continues
MAHWAH, N.J. – Polestar, the Swedish electric performance car brand, has reached several milestones in its period of rapid retail expansion. The brand will double its number of retail “Spaces” around the world by the end of the year, with approximately half of the new locations planned to open throughout the United States.
Polestar has expanded its U.S. retail network, with a total of 25 showrooms expected to be operating by the end of 2021, 16 of which are appointed or already delivering cars. Globally, Polestar will be operational in 18 different markets by the end of this year, doubling the number of markets from 2020. Polestar service points across these 18 markets should surpass 780 by year end.
“We have made a significant foothold across the US market in the first half of 2021, and plan to keep expanding rapidly through the rest of the year. Interest in the brand is at an all time high, and we are excited to continue to bring more cities online in the second half of the year,” says Gregor Hembrough, Head of Polestar in North America.
In the US, customers can already test drive, purchase, and service Polestar vehicles at locations in: Austin; Bellevue, WA; Boston, Detroit, Denver, San Francisco (Corte Madera and San Jose), Los Angeles, Minneapolis; New York, Princeton, NJ; and Scottsdale, AZ.
The following locations will be open for test drives, purchase, and service in the coming weeks: Orange County, CA; Central New Jersey; Charlotte, NC; Grapevine, TX.
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After purchase, the simplified customer experience continues. Customers living within 150 miles of a Polestar Space or Service Point receive pickup, delivery, and servicing of their vehicle. For those living outside of that range or in a market awaiting the opening of a Polestar Space, the brand also offers a mobile service program in which a Polestar technician travels to the owner’s location for minor repairs or software updates.
Polestar’s fast-paced journey has not been limited to its retail footprint. In June, the company announced its intention to manufacture the forthcoming Polestar 3 SUV in the USA, the world’s largest SUV market. The announcement globalizes the brand’s manufacturing footprint for production of the third vehicle in the Polestar lineup, complementing the Polestar 1 and 2 which are already on the road on three continents.
About
Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in thirteen global markets across Europe, North America and China. In 2021, it is expanding into five new markets in the Asia Pacific region.
In the US, the local Polestar office is located in the New York metro area, in Mahwah, New Jersey. Polestar Spaces have been opened in Los Angeles, the San Francisco Bay Area, New York City, and Denver, Colorado, with more to follow in Atlanta, Boston, Central and Southern New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix, Orange County, Calif., Seattle, South Florida and Washington D.C.
The company produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an MPGe of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes two variants featuring a 78 kWh battery paired with dual- and single motor powertrains. The Polestar 2 Long range Dual-motor has an output of 408 hp and 487 lb-ft of torque.
In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design. In April 2021, it announced a goal of creating a truly climate-neutral car by 2030 without carbon offsetting through tree-planting.
