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The Genesis GV60 Mountain Intervention Vehicle (MIV) Concept made its debut at the 2025 World Economic Forum in Davos, Switzerland, showcasing the brand’s innovative approach to rugged, purpose-built electric vehicles. Designed for rescue operations in extreme conditions, the MIV Concept combines cutting-edge technology with Genesis’ signature luxury and design ethos.
Key Highlights of the GV60 MIV Concept
- Designed for extreme terrains and weather with snow tracks and durable carbon fiber wheel arches.
- Equipped for rescue operations, featuring upgraded sports seats, medical supplies, and emergency communication systems.
- Vehicle-to-load (V2L) capability allows power delivery to auxiliary devices, enhancing functionality.
- Custom heavy-duty roof rack and modular storage for flexible equipment handling.
- Silent electric powertrain minimizes noise pollution and environmental impact.
Unveiled at the AMERON Davos Swiss Mountain Resort, the GV60 MIV Concept has drawn significant attention as a display of Genesis’ commitment to combining luxury, utility, and sustainability. This marks the third consecutive year Genesis has revealed a concept at Davos, following the Genesis X Concept in 2023 and the X Snow Speedium Concept in 2024.
The GV60 MIV takes inspiration from small unit support vehicles, blending practicality with Genesis’ distinct “Athletic Elegance” design philosophy. By integrating advanced off-road features and emergency-ready accessories, the concept underscores Genesis’ focus on occupant safety and environmental responsibility.
Luc Donckerwolke, Genesis Chief Creative Officer, noted, “Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive and distinctly Korean. The GV60 MIV Concept expands this vision of comfort and care.”
Genesis continues to redefine luxury and sustainability, aligning its efforts with a carbon net-zero goal by 2035. With its innovative electric models, including the GV60, and flagship luxury saloon G90, the brand exemplifies a forward-thinking approach to premium automotive solutions.
For more, visit www.genesis.com.
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