What’s Happening
Swedish electric performance car brand, Polestar, has expanded its presence by opening a new retail showroom, called Polestar “Space,” in Princeton, New Jersey. This move aims to strengthen the brand’s footprint in a state where electric vehicle (EV) sales are double the national average.
Why It Matters
The new Polestar Space in Princeton demonstrates the company’s growing success in New Jersey and highlights its commitment to providing an elevated customer experience. Gregor Hembrough, Head of Polestar North America, mentioned that Polestar Princeton had recently ranked highest for Polestar customer satisfaction globally, even though it was operating from a temporary location. Partnering with Long Motor Company, the new Princeton location will serve customers in southern New Jersey.
Key Points
- Polestar’s retail Spaces showcase the brand’s signature design and premium digital-first approach to ordering.
- Polestar Princeton will offer a hands-on experience with the Polestar 2 and test drives led by expert Polestar Specialists.
- The showroom is located at 3321 Brunswick Pike, Lawrenceville Township, New Jersey.
- The Polestar 2 fastback has a NHTSA 5-star safety rating, and features Google’s in-car infotainment system.
- The Polestar 2 qualifies for a $7,500 Federal IRA Clean Vehicle credit when leased, as well as local electric vehicle incentives.
- The new Polestar 3 can be experienced in augmented reality and will be available for delivery later this year.
- Polestar Princeton has a unique Handover Center and lounge, thanks to its larger footprint compared to the typical Polestar Space.
Bottom Line
Polestar’s new showroom in Princeton, New Jersey, marks a significant milestone for the brand as it seeks to grow its presence in major EV markets across North America. Customers visiting the new Polestar Space can test drive and learn more about the all-electric Polestar 2 fastback, and experience the upcoming Polestar 3 in augmented reality. The company’s partnership with Long Motor Company and the addition of a unique Handover Center and lounge will provide an enhanced customer experience, setting the stage for continued success in the region.
