What’s Happening: Rolls-Royce Motor Cars has premiered its all-electric Spectre at Auto Shanghai 2023, marking a significant step in the company’s journey towards becoming an all-electric brand by the end of 2030.
Why It Matters: The Spectre represents the beginning of a new era for Rolls-Royce, showcasing the brand’s commitment to innovation and its ambition to become an all-electric brand. The Chinese market, as a world leader in NEVs, is a key audience for the Spectre.
Key Points:
- The Spectre is designed to be a Rolls-Royce first and an electric car second, blending the brand’s heritage with modern technology.
- The ultra-luxury electric super coupé features a bold design, advanced technology, and the hallmark Rolls-Royce “magic carpet ride.”
- The China premiere showcases the Spectre in a unique Morganite with Gunmetal exterior finish, inspired by the rare Morganite gemstone.
- The Auto Shanghai event also features bespoke Rolls-Royce models, such as the Phantom Extended, Black Badge Cullinan, and Ghost, demonstrating the brand’s world-leading expertise in handcraftsmanship and luxury excellence.
- Rolls-Royce will open a Private Office in Shanghai, further connecting the brand to its Chinese patrons.
Bottom Line: The China premiere of the Rolls-Royce Spectre highlights the brand’s commitment to an all-electric future and demonstrates the importance of the Chinese market for the brand’s ambitious journey. The event showcases the brand’s expertise in luxury craftsmanship and personalization, as well as its dedication to fostering creativity and inspiring greatness in the arts. With the opening of a Private Office in Shanghai, Rolls-Royce further strengthens its connection to its patrons and the global luxury market.
