What’s Happening: The SEAT S.A. factory in Martorell is celebrating its 30th anniversary and is embarking on its biggest transformation, with a total investment of three billion euros. The transformation involves a shift from combustion to electrification in all areas of the company, including research and development, production and logistics, commercial, and people and organization.
Why It Matters: SEAT S.A.’s main factory will begin producing fully electric vehicles by 2025 for different brands within the Group. The company has designed a strategic plan that includes five main pillars: people and organization, electrification and product, production end to end (E2E), digitalization, and sustainability. The transformation is in line with the company’s commitment to the electrification of Spain and will have a positive impact on the Spanish economy of more than 21,000 million euros.
Key Points:
- Martorell will become one of the Volkswagen Group’s production hubs for small battery electric vehicles, and SEAT S.A. will lead the Small BEV cluster for the Group.
- SEAT S.A. will also manufacture the CUPRA UrbanRebel as part of its ambition to produce electric vehicles made in Spain from 2025.
- The company has begun an ambitious training plan for its employees to achieve a more efficient organization and help every team through the changes.
- The factory will transform into a smart factory by implementing data and business intelligence tools, virtual reality, and the use of big data to improve production processes and real-time monitoring.
Bottom Line: The SEAT S.A. factory in Martorell is celebrating its 30th anniversary and beginning a significant transformation towards electrification. The company’s strategic plan includes five main pillars to achieve its ambition of producing electric vehicles made in Spain from 2025. The transformation will have a positive impact on the Spanish economy and require a cultural change among the workforce, including an ambitious training plan and the implementation of new technologies.
