Toyota has partnered with SiriusXM to unveil a new brand film titled “Tea Time.” This national media campaign promotes the 2026 Corolla Cross Hybrid. The SUV is manufactured at the automaker’s facility in Huntsville, Alabama.
Highlights
- Campaign features internet personality King Bach.
- Creative focuses on the 2026 Corolla Cross Hybrid capabilities.
- Spot highlights SiriusXM and Toyota Multimedia System integration.
Campaign Overview and Strategy
The short film features internet personality King Bach. He holds a combined following of over 54 million on Instagram and TikTok. This marks Bach’s return to Toyota marketing following the previous “Getaway Driver” campaign.
Owen Peacock, general manager of Toyota Marketing and Communications, commented on the collaboration. He noted that Bach’s creativity aligns with the vehicle’s intended positioning.
The advertisement will run through late December 2025. It will remain permanently available on the Toyota USA YouTube channel.
Vehicle Integration and Features
The narrative demonstrates the vehicle’s hybrid powertrain and off-pavement capabilities. It specifically highlights the integration of SiriusXM within the Toyota Multimedia System.
The plot involves the protagonist impressing a passenger with the vehicle’s features. This leads to various driving scenarios ranging from social calls to impromptu events.
The spot also features cameos from other models in the lineup. These include the 2026 Toyota Corolla Hatchback FX Edition and the Corolla XSE.
For more information on the Corolla Cross Hybrid, visit https://www.toyota.com/corollacross/.
Toyota Manufacturing Footprint
Toyota has operated in the U.S. for nearly 70 years. The company utilizes a network of approximately 1,500 dealerships.
Toyota operates 11 manufacturing plants in the United States. The company directly employs approximately 48,000 workers domestically.
Key operational statistics include:
- Production Volume: Over 35 million cars and trucks have been assembled in the U.S.
- Battery Production: The North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.
- Dealer Network: The brand supports nearly 1,500 dealerships across the nation.
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