Toyota held a press briefing on its battery EV (BEV) strategies and revealed 16 Toyota and Lexus BEV models that it is readying for market launch, including the all-new Toyota bZ4X due next year.
During his presentation, President Akio Toyoda announced that the company is going to roll out 30 BEV models and is anticipating sales of 3.5 million BEVs globally by 2030. The Lexus brand aims to have BEVs account for 100% of the total sales in Europe, North America, and China by 2030.
Akio passionately talked about why and how Toyota has long invested in BEVs and other options for carbon neutrality.
Lexus will develop a next-generation battery EV sports car that inherits the driving taste, or the secret sauce, of the performance cultivated via the development of the LFA. We will extend the driving taste refined this way to other models as we evolve Lexus into a brand centered on battery EVs. We can position batteries and electric motors to bring more freedom to battery EVs. This freedom will allow us to be more attuned to our customers, such as by meeting the various needs of different regions, the various lifestyles of our customers, and, when it comes to commercial vehicles, everything from long-distance transport to last-mile delivery. The vehicles you see behind the Lexus lineup―they are the diverse Toyota battery EVs.
– Akio Toyoda
