What’s Happening
Legendary football star Tom Brady is taking center stage with actress and comedian Yvonne Orji on Hertz’s “Let’s Go Show.” The program is the creative premise for a series of fresh digital ads, launched today as part of Hertz’s “Let’s Go!” campaign. The advertisements feature Brady revealing, humorously, his strong passion for Hertz during an “exclusive” interview with Orji.
Why It Matters
The campaign’s highlight spot sees the five-time Super Bowl MVP sharing his deep enthusiasm for Hertz, earning himself a ‘Let’s Go moment’ in a Hertz electric vehicle (EV) rental. Together, Brady and Orji reconstruct several famous daytime talk show moments throughout the series. The commercials emphasize Hertz’s wide-ranging vehicle choices, including its expanding EV fleet, Hertz Gold Plus Rewards loyalty program, global partnerships, and more.
Key Points
Wayne Davis, Hertz’s Chief Marketing Officer, commented on the success of the “Hertz. Let’s Go!” campaign in focusing on their swift, frictionless service and innovative vehicle options, including EV rentals. “Tom Brady has been such an authentic and enthusiastic partner for Hertz and this campaign, that we mutually decided to extend our partnership through 2024,” Davis stated, expressing excitement for the upcoming campaign phases.
Since October 2021, Brady and Hertz have been partnering, coinciding with Hertz’s groundbreaking investment in EVs. Over the last three years, they’ve unveiled several ads, utilizing topical humor to accentuate Hertz’s diverse vehicle options and customer service. Brady continues his journey with Hertz as it broadens its electric vehicle offerings with major purchases from Tesla, Polestar, and General Motors.
Brady voiced his appreciation for his alliance with Hertz, praising its seamless service and commitment to the growth of the EV rental fleet. Yvonne Orji also expressed her enthusiasm for joining the campaign, being a loyal Hertz customer and firm believer in the ‘Let’s Go’ philosophy.
Bottom Line
The advertisements will be broadcasted on premium streaming networks like Hulu, Disney, HBO Max, Peacock, Warner Bros., and Discovery, in addition to YouTube, Facebook, Instagram, and TikTok. Audio ads will accompany the visuals on Pandora. This strategic campaign not only showcases the power of humorous storytelling in branding but also demonstrates Hertz’s commitment to future-oriented, environmentally-friendly travel options.
