Workhorse Launches Certified Dealer Program, Expands Footprint into California

What’s Happening: Workhorse Group Inc., an American technology company focused on zero-emission commercial vehicles, has launched its Certified Dealer Program. The initiative aims to create a network of verified dealers equipped to safely repair and maintain electric components in the company’s vehicles. Kingsburg Truck Center, headquartered in Kingsburg, California, has become the first certified electric vehicle (EV) dealer in California.

Why It Matters: The Certified Dealer Program is a crucial step in Workhorse’s go-to-market efforts, ensuring a strong foundation for dealers and customers. As the EV market continues to grow, a reliable network for sales and maintenance becomes essential. California is a key state for the EV industry, making the partnership with Kingsburg Truck Center particularly significant.

Key Points:

  • Workhorse has developed a comprehensive training program for its certified dealers, which includes hands-on and online training and technical sales training.
  • The program enables dealers to safely assist customers with vehicle maintenance and provides strategies for vehicle deployment into fleets.
  • Certified dealers have invested in EV charging infrastructure, tooling, and spare parts inventory to ensure high-quality vehicle maintenance.
  • Kingsburg specializes in installing various applications for specific industry needs, making them well-suited to sell Workhorse’s products.
  • Workhorse CEO Rick Dauch said the program is an integral component to building a reliable network for sales and maintenance, and the company is committed to providing customers with safe, reliable vehicles and the highest standard of service.

Bottom Line: Workhorse Group’s new Certified Dealer Program is an important step in the company’s growth, providing a solid foundation for dealers and customers alike. The partnership with Kingsburg Truck Center expands Workhorse’s dealer footprint in California, a key state for the EV market. As the EV industry continues to evolve, a reliable network for sales and maintenance will be crucial for companies like Workhorse to ensure their long-term success.


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