Alpha Motor Corporation Partners with Peicher Automotive for Distribution in DACH Region

What’s Happening: Alpha Motor Corporation and Peicher Automotive have signed a non-exclusive letter of intent (LOI) to establish a business relationship, with Peicher Automotive planning to distribute Alpha Motor Corporation’s electric vehicles and products in Germany, Austria, and Switzerland (the DACH region).

Why It Matters: This partnership will enable the company to expand its global reach and meet the growing demand for electric vehicles in the DACH region, with support from an experienced full-service partner like Peicher Automotive.

Alpha Motor Corporation Partners with Peicher Automotive for Distribution in DACH Region

Key Points:

  • Anton Peicher, Owner & CEO of Peicher Automotive, expressed enthusiasm about the partnership, emphasizing the innovation that Alpha Motor Corporation brings to the automotive industry.
  • Peicher Automotive, an Austrian company, offers a wide range of services related to vehicle importation, customization, and more.
  • Jada Lee, Co-Founder and Vice Chairman of the Board of Directors of Alpha Motor Corporation, anticipates increasing demand from the DACH region and believes the alliance with Peicher Automotive will enable organized and scalable expansion.

Bottom Line: The partnership between Alpha Motor Corporation and Peicher Automotive will help bring innovative electric vehicles to European roads in the DACH region, allowing Alpha to continue focusing on mass commercialization with the support of an experienced partner.


About – Alpha Motor Corporation (Alpha) is an award-winning American automobile company focused on manufacturing mobility solutions that Move Humanity®. We innovate sustainable transportation for the wellness of people and our environment by implementing advanced automotive technologies and disruptive industrial practices. Based in Irvine, California, Alpha is committed to creating the kinds of electric vehicles we believe the world has always wanted to see but that have not existed – until now.

Avatar photo
The EV Report

The EV Report is a digital platform dedicated to the global electric vehicle industry. It is a product of Hagman Media Group, and its mission is to inform, engage, and connect industry professionals and EV enthusiasts with relevant news and insights.