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Chinese technology brand ASTRAUX is set to redefine urban mobility and lifestyle technology with its Global Launch Event on September 4, 2025, at IFA Berlin. The event will showcase three cutting-edge products: the Micro Smart EV AL series, the AI-powered companion robot Aimon, and AI sunglasses. These innovations reflect ASTRAUX’s mission to blend style, technology, and affordability, encapsulated in their philosophy of “Joy for All.” The launch marks a significant step in delivering accessible, playful, and smart technology for all generations.
Key Highlights
- Micro Smart EV AL Series: A stylish electric vehicle certified for drivers as young as 14 in some EU countries.
- Unique Design Features: Includes oversized circular headlights, a panoramic sunroof, and a 360° viewing layout.
- Entertainment Hub: Equipped with in-car karaoke, ambient lighting, and an external drone.
- AI Innovations: Unveiling Aimon, an AI-powered companion robot, and AI sunglasses for enhanced user experiences.
- Limited-Time Offer: Reserve any product for €9.9 until September 6, 2025, with a full refund option until November 10.
- Early Bird Pricing: ASTRAUX AL6 at €5,990 (regular €6,990) and AL7 at €7,990 (regular €8,990).
Revolutionizing Urban Mobility
The ASTRAUX Micro Smart EV AL series is designed to transform city transportation. Certified under the EU’s L6e/L7e categories, this micro electric vehicle allows drivers as young as 14 to navigate urban environments legally in certain European countries, offering newfound freedom for younger generations. The vehicle’s bold design includes oversized circular headlights, a panoramic sunroof, and a 360° viewing layout, combining aesthetics with enhanced safety for urban driving.
Beyond its striking appearance, the Micro Smart EV doubles as a mobile entertainment hub. Inside, drivers and passengers can enjoy in-car karaoke and customizable ambient lighting, creating a fun and immersive experience. Externally, the vehicle is equipped with a drone, elevating it from a traditional car to a dynamic, tech-forward platform for urban adventures. This innovative approach caters to all generations, aligning with ASTRAUX’s vision of accessible and engaging mobility solutions.
AI-Powered Lifestyle Innovations
In addition to the Micro Smart EV, ASTRAUX will introduce two groundbreaking AI-driven products. The AI-powered companion robot Aimon is designed to offer emotional companionship, leveraging advanced artificial intelligence to interact with users in meaningful ways. Meanwhile, the AI sunglasses represent a leap in wearable technology, promising to enhance daily experiences through smart, lifestyle-driven features. These products underscore ASTRAUX’s commitment to integrating technology into everyday life, fostering both functionality and emotional connection.
Affordable Innovation for All
ASTRAUX’s philosophy, “Style it. Live it. Show it,” emphasizes creating technology that is not only innovative but also affordable and stylish. The Micro Smart EV AL6 is priced at an early bird rate of €5,990 (regular €6,990), while the AL7 is available for €7,990 (regular €8,990). To make these products even more accessible, ASTRAUX offers a limited-time reservation deal where consumers can secure any product for just €9.9 until September 6, 2025, 24:00 CET, with the option for a full refund until November 10. This approach ensures that cutting-edge technology is within reach for a wide audience.
A New Era of Smart Living
The IFA 2025 Global Launch Event will take place at Radialsystem, Berlin, from 2:00 PM to 5:00 PM on September 4, 2025. Attendees can explore ASTRAUX’s innovations firsthand at IFA booth H6 F2 193. The event promises to mark the beginning of a new era of smart living, combining smart mobility, emotional companionship, and wearable AI experiences.
Interested consumers can learn more and pre-order products through ASTRAUX’s official website at astra-ux.com.
ASTRAUX’s cross-category launch highlights its bold vision to merge style, technology, and affordability. By addressing diverse needs—from urban transportation to personal companionship—the brand is poised to make a lasting impact on the global tech landscape.
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