What’s Happening: Audi is embarking on its most ambitious model offensive in the company’s history, beginning with the near-production Q6 e-tron. The automaker plans to introduce over 20 new models by 2025, with more than half being electric vehicles. The Q6 e-tron series will signify the commencement of e-mobility at Audi’s Ingolstadt headquarters, supported by an in-house battery assembly facility.
Why It Matters: Audi’s push for a wide range of electric vehicles demonstrates the company’s commitment to a sustainable future and its transformation into a leading provider of connected, fully electric premium mobility. This expansion comes as the Audi Group reports record results for the 2022 fiscal year.
- Audi is currently testing the production-oriented Q6 e-tron prototype in Northern Europe under strict safety regulations.
- This will be the first model to utilize the new Premium Platform Electric (PPE) technology platform.
- The 800-volt electrical system, powerful and efficient electric motors, innovative battery and charging management system, and newly developed electronics architecture are all part of the Q6 e-tron prototype.
- The Q6 e-tron series will be available in SUV and Sportback body variants.
- Audi’s workforce at the Ingolstadt site is being upskilled to support the production of electric vehicles.
Bottom Line: Audi is undergoing a major transformation in response to growing demand for electric and sustainable mobility options. The company’s “Vorsprung 2030” strategy aims to lead the way in sustainability, digitalization, and electrification. With the Q6 e-tron and the introduction of over 20 new models by 2025, Audi is taking significant steps to solidify its position as a leader in the electric vehicle market.