Automobili Pininfarina: Interview with Andrea Crespi

Andrea Crespi, CTO of Automobili Pininfarina, discusses the background and unique features of the company’s electric hypercars. He explains the difference between electric hypercars and typical electric vehicles, highlighting the extreme design, speed, and cost.

Crespi also discusses the customization options and manufacturing process of hypercars. He emphasizes the global presence of Automobili Pininfarina, particularly in North America, and the company’s focus on customer experience. Crespi introduces the Battista electric hypercar and its special features, such as the power plant and advanced controls. He also mentions the highlights of the year, including the Nino Farina Edition and Pura Vision.

Finally, Andrea Crespi shares his vision for the future of the industry and Automobili Pininfarina, emphasizing the importance of customer-centricity and unique experiences.

Takeaways

  • Electric hypercars are distinct from regular electric vehicles, with extreme design, speed, and cost.
  • Hypercars offer extensive customization options and are manufactured in limited quantities.
  • Automobili Pininfarina focuses on the global market, particularly North America, and prioritizes customer experience.
  • The Battista electric hypercar features a powerful and controllable power plant, advanced controls, and a range of customization options.
  • The future of the industry lies in providing unique and personalized experiences for customers.

About Automobili Pinifarina

Automobili Pininfarina aims to be the most desirable and sustainable luxury electric carmaker in the world.

The company is combining its in-house expertise with some of the world’s leading automotive design and engineering suppliers to support its aggressive performance targets and creation of its future portfolio of pure-electric vehicles.

Designed, developed and made in Italy, all models will be sold and serviced in most major global markets.

Automobili Pininfarina is a 100% Mahindra & Mahindra Ltd investment and it was named following the signing of a trademark license agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. The Group is a pioneer in the field of intelligent mobility, revolutionizing motorsports and automobile development across many different fields, including Formula E.

Brian Hagman Profile
Brian Hagman

Brian Hagman is founder of Hagman Media, with platforms including The BRAKE Report, The EV Report, and Self Drive News. Brian is also President of Hagman Search, a recruiting firm supporting organizations in the Braking, eMobility, and Automated Driving segments.